Wednesday, April 30, 2025

CSG and NetLync Drive MNO and MVNO eSIM Transformation

  Launch next-generation Entitlement SaaS platform that helps operators accelerate eSIM-only innovation and navigate the rapidly evolving telecom landscape

 

(BUSINESS WIRE)--With eSIM set to become the standard for all new phones this year, mobile network operators (MNOs) and mobile virtual network operators (MVNOs) face mounting pressure to modernize their entitlement infrastructure. To address this market need, CSG® (NASDAQ: CSGS) today announced a new partnership with leading entitlement server provider NetLync and launched CSG Entitlements-as-a-Service, powered by NetLync. This new SaaS platform gives operators the speed and agility they need to power seamless iOS and Android experiences in weeks, not months. It helps them stay competitive in an eSIM-only future and avoid the high costs of building and managing their own entitlement infrastructure.

“The shift to eSIM-only devices drives a major change in the telecommunications industry that will redefine user experiences,” said Chad Dunavant, Chief Product & Strategy Officer, CSG. “This evolution creates an exciting opportunity for early movers to spark disruption and unlock powerful new revenue streams. That’s why CSG partnered with NetLync—to combine our strengths and make it easier for MNOs and MVNOs to meet the rising demand for eSIM services and simplify the process of managing entitlements. CSG Entitlements-as-a-Service, powered by NetLync, will help them save time and resources, launch new services faster and provide a customer experience that builds lasting loyalty.”

Combining CSG and NetLync’s strengths in this platform marks a turning point for MNOs and MVNOs, who have long struggled with complex, fragmented entitlement systems. Built for speed and simplicity, CSG Entitlements-as-a-Service, powered by NetLync, removes the roadblocks of legacy infrastructure and enables operators to scale with ease, instantly roll out new features and deliver smoother onboarding. For subscribers, the result is fewer service delays, faster device setup and instant access to the latest features, which, in turn, drives their trust and loyalty.

“NetLync’s partnership with CSG gives MNOs and MVNOs a powerful solution to embrace the shift to eSIM,” said Emir Aboulhosn, CEO & Co-Founder, NetLync. “With CSG Entitlements-as-a-Service, powered by NetLync, operators can leapfrog the limitations of outdated entitlement systems and accelerate their path to scalability and innovation. This platform empowers them to deliver experiences that meet today's eSIM demands and enhanced OEM features, positioning them for long-term success in a rapidly evolving digital landscape.”

Get the facts on CSG Entitlements-as-a-Service, powered by NetLync, and read our blog or watch this interview on how you can tune your business for an eSIM-only future.

About CSG
CSG empowers companies to build unforgettable experiences, making it easier for people and businesses to connect with, use and pay for the services they value most. Our customer experience, billing and payments solutions help companies of any size make money and make a difference. With our SaaS solutions, company leaders can take control of their future and tap into guidance along the way from our fiercely committed and forward-thinking CSGers around the world.

Want to be future-ready and a change-maker like the global brands that trust CSG? Visit csgi.com to learn more.

About NetLync
NetLync, led by a dedicated team of telecom industry experts, collaborates closely with OEMs, successfully launching Entitlements-as-a-Service® that gets MNOs and MVNOs up and running with enhanced cellular features at little cost. Headquartered in Dublin, with offices in London and Vancouver, NetLync addresses challenges faced by carriers and OEMs, preparing for the upcoming era of digital acquisition and onboarding.

 



Contacts

CSG Contacts:
Kristine Østergaard
Public Relations
+44 (0)79 2047 7204
kristine.ostergaard@csgi.com

John Rea
Investor Relations
+1 (210) 687-4409
john.rea@csgi.com

Davis Barker
Investor Relations
+1 (303) 884-4506
davis.barker@csgi.com


Thrifty UAE Shifts Gears at ATM 2025 with Smart Kiosks, Flexible Rentals, and Ambitious Growth Plans

 Consumer expectations around mobility are shifting. Convenience, speed, and personalisation are driving demand in the UAE’s growing car rental market. At Arabian Travel Market (ATM) 2025, Thrifty Car Rentals UAE is reintroducing itself as a brand designed for today’s on-demand world. From flexible rental options to the launch of a self-service kiosk experience, the brand is building a future-ready ecosystem shaped around how people live, move, and connect.

Flexible rental models for a dynamic customer base

Thrifty is launching two new services that cater to UAE residents, visitors, and entrepreneurs seeking convenience without long-term commitments. The Monthly Specials offering is tailored for customers who want affordable access to a vehicle, with the flexibility to renew or switch based on evolving plans. The Lease-to-Own model supports individuals on a path to vehicle ownership through manageable monthly payments and transparent terms.

Both offerings are designed to deliver greater value, particularly for customers navigating fast-paced lifestyles or transitioning through different life stages in the UAE.

Thrifty Rolls Into Hotels: Car Rentals at Your Fingertips"

Thrifty is redefining convenience for travelers by launching car rental services across leading hotel chains in key tourist hubs. With our cutting-edge tech now embedded at these locations, tourists can seamlessly book a rental car within seconds—right from their hotel lobby or room.

This initiative is designed to put mobility in the palm of our customers' hands, eliminating the usual hassle of searching for transportation. Whether it’s a spontaneous road trip or a planned excursion, travelers can now unlock a vehicle in just a few taps and get back to what they came for: experiencing the destination, not navigating logistics.

At Thrifty, we’re committed to enabling smarter, faster, and more intuitive travel—making every trip not just easier, but more enjoyable.

Accelerating footprint growth in key locations via region’s-first smart booking kiosk

As part of its long-term growth strategy, Thrifty is set to more than double its network of locations across the Emirates. The brand aims to expand to over 100 touchpoints within the next 18 to 24 months, focusing on high-demand zones such as residential neighborhoods, transit hubs, and retail destinations.

For this massive expansion, Thrifty UAE is marking the debut of their digital booking kiosk at ATM—a self-service station that simplifies the car rental process from start to finish. Customers can browse, select, and book a vehicle in minutes, with delivery to their location within one to three hours. Each kiosk will offer:

  • A fully digital booking experience

  • An intuitive touchscreen interface

  • Quick verification and payment options

  • Planned 24/7 live support integration

“Mobility today is about ease, access, and integration into daily life,” said Chand Soni, Head of Retail at Thrifty Car Rentals, Abu Dhabi, UAE. “Our goal is to meet people where they are—whether that’s through smarter locations, digital convenience, or partnerships that deliver everyday value. We’re building more than a rental network; we’re building a connected experience.”

Thrifty will begin rolling out these kiosks in residential communities, shopping centres, and strategic business districts, enabling easier access to rental services where customers live and work.

Loyalty-driven collaborations

To enhance customer value and everyday convenience, Thrifty UAE is entering into strategic partnerships with top regional brands across the Oil & Gas, retail, and tourism sectors. Announced at ATM 2025, Thrifty’s new partnerships with GeoWash UAE and Ocean Dusk Travels will unlock tangible benefits. Thrifty users will enjoy 50% off waterless car washes at GeoWash locations across the UAE, while Ocean Dusk customers will now have access to bespoke rental packages through Thrifty’s extensive nationwide network. These initiatives reflect the brand’s broader vision of going beyond rentals to deliver integrated mobility and lifestyle experiences, creating meaningful value for today’s cost-conscious, convenience-driven traveller.

With digital offerings, new product lines, and an ambitious growth roadmap, Thrifty Car Rentals UAE is investing in experiences that prioritise speed, simplicity, and accessibility. The launch at ATM 2025 signals a step towards a more connected and responsive mobility landscape—one built around the evolving needs of residents, travellers, and the communities they move through.

About Thrifty Car Rental UAE

Thrifty Car Rental is one of the world’s largest and most recognized car rental companies, known for catering to cost-conscious business and leisure travellers. Established in 1989 as part of A.A. Al Moosa Enterprises – a diversified group with interests across architecture, design, hospitality, real estate, and manufacturing – Thrifty Car Rental UAE has been a trusted name in the region for over 40 years.

Under the leadership of Mr. Abdullah Ahmed Al Moosa, the Chairman, Thrifty has built a strong reputation for offering both short- and long-term car rental services. With a focus on affordability and reliability, Thrifty is the go-to choice for customers seeking the most competitive monthly car rentals and leasing options in the UAE.

For more information, please visit: https://www.thriftyuae.com/



Contacts

Merlin Cyber and Rimini Street Partner to Help the U.S. Government Slash IT Costs and Modernize Enterprise Software with Innovative, Proven Solutions

 TYSONS, Va. & LAS VEGAS - Wednesday, 30. April 2025 AETOSWire Print 



(BUSINESS WIRE)--Merlin Cyber, a leader in bringing innovative technology solutions to the U.S. Government, and Rimini Street, a global provider of end-to-end enterprise software support, products and services and the leading third-party support provider for Oracle, SAP and VMware products, today announced a strategic partnership to help the U.S. Government cut operating costs through DOGE and other initiatives and modernize existing enterprise software and systems.


A Partnership of Deep Solution and Public Sector Experience


This partnership will combine Merlin Cyber’s deep expertise in federal enterprise license agreements (ELA), public sector sales enablement and technology innovation with Rimini Street’s cost-effective and transformative enterprise software solutions, proven across thousands of contracts with the world’s biggest global organizations, Global Fortune 100 and 500 companies, public sector, government and military.


Through this partnership, Rimini Street will also leverage Merlin Cyber’s strategic government affairs, go-to-market and technical services to ultimately help federal, state and local government agencies maximize the ROI on their existing enterprise software assets to reduce total IT costs and drive efficiencies.


Transformation without Disruption™


Rimini Street can significantly reduce the operating costs of enterprise software by replacing the software vendor’s annual support, extend the life of existing ERP and other enterprise applications for up to 15 additional years with no required upgrades or migrations, and bring the newest AI, workflow and automation capabilities across existing ERP releases and other enterprise software. Rimini Street can modernize enterprise software, enabling the newest innovations – with no additional budget costs. Service commitments include ten-minute response times for critical Priority 1 cases anywhere in the world, 24/7/365. Client satisfaction for cases averages 4.9/5.0, where 5.0 is “excellent.”


“Partnering with Rimini Street aligns with our mission to bring innovative and cost-effective technology solutions to the public sector,” said David Phelps, chairman and CEO of Merlin Group. “Whether it’s transforming legacy ERP systems or other modernization initiatives, our focus together is to deliver high-quality, cost-saving enterprise software support and managed services across federal, state and local agencies.”


“Government agencies can significantly and immediately cut their operating costs by leveraging Rimini Street support and optimization services for their existing enterprise software and releases, and we are excited to partner with Merlin Cyber to expand our capability to help more federal, state and local government agencies cut their operating costs, get better service and extend the life of their current enterprise software products,” said Seth Ravin, chairman and CEO of Rimini Street. “Together with Merlin Cyber, we are poised to deliver even greater value to government agencies seeking cost-effective and mission-critical IT support. In fact, Merlin Cyber and Rimini Street recently completed our first joint transaction – bringing immediate and substantial IT cost relief and better enterprise software support to one of the largest cities in America.”


For more information, visit merlincyber.com and riministreet.com.


About Merlin Cyber


Merlin Cyber is the go-to-market affiliate of Merlin Group, a network of companies that invests in, enables, and scales technology companies with disruptive cyber solutions. Through Merlin Cyber, federal civilian, defense, state, local and education customers access innovative, public sector-ready cybersecurity solutions that meet government requirements and mission priorities. Merlin does this by selectively partnering with best-in-class cybersecurity brands, investing in visionary emerging technologies, accelerating partner growth, and enabling the U.S. Government to successfully keep ahead of today's critical threats, accelerate modernization and efficiency initiatives, and defend our nation. Learn more at merlincyber.com.


About Rimini Street


Rimini Street, Inc. (Nasdaq: RMNI), a Russell 2000® Company, is a global provider of end-to-end enterprise software support and innovation solutions and the leading third-party support provider for Oracle, SAP and VMware software. The Company offers a comprehensive portfolio of unified solutions to run, manage, support, customize, configure, connect, protect, monitor, and optimize enterprise application, database, and technology software. The Company has signed thousands of contracts with Fortune Global 100, Fortune 500, midmarket, public sector, government and military organizations who selected Rimini Street as their trusted, proven mission-critical enterprise software solutions provider and achieved better operational outcomes, realized billions of US dollars in savings and funded AI and other innovation investments. To learn more, please visit https://www.riministreet.com, and connect with Rimini Street on X, Facebook, Instagram and LinkedIn. (IR-RMNI)


Forward-Looking Statements


Certain statements included in this communication are not historical facts but are forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as “anticipate,” “believe,” “continue,” “could,” “currently,” “estimate,” “expect,” “forecast,” “future,” “intend,” “may,” “might,” “outlook,” “plan,” “possible,” “goal,” “potential,” “predict,” “project,” “seem,” “seek,” “should,” “will,” “would” or other similar words, phrases or expressions. These forward-looking statements include, but are not limited to, statements regarding our expectations of future events, future opportunities, global expansion and other growth initiatives and our investments in such initiatives. These statements are based on various assumptions and on the current expectations of management and are not predictions of actual performance, nor are these statements of historical facts. These statements are subject to a number of risks and uncertainties regarding Rimini Street’s business, and actual results may differ materially. These risks and uncertainties include, but are not limited to, adverse developments in and costs associated with defending pending litigation or any new litigation, including the disposition of pending motions to appeal and any new claims; any additional expenses to be incurred to comply with any injunction ordered by the courts relating to the Rimini II litigation matter and the impact on future period revenue and costs incurred related to these efforts; changes in the business environment in which Rimini Street operates, including the impact of any macro-economic trends and changes in foreign exchange rates, as well as general financial, economic, regulatory and political conditions affecting the industry in which we operate and the industries in which our clients operate; the evolution of the enterprise software management and support landscape and our ability to attract and retain clients and further penetrate our client base; significant competition in the software support services industry; customer adoption of our expanded portfolio of products and services and products and services we expect to introduce; our expectations regarding new product offerings, partnerships and alliance programs, including but not limited to our partnership with ServiceNow; our ability to grow our revenue and accurately forecast revenue, along with the results of any efforts to manage costs in light of current revenue expectations and expansion of our offerings; the expected impact of reductions in our workforce during the last and current fiscal year and associated reorganization costs; estimates of our total addressable market and expectations of client savings relative to use of other providers; variability of timing in our sales cycle; risks relating to retention rates, including our ability to accurately predict retention rates; the loss of one or more members of our management team; our ability to attract and retain additional qualified personnel, including sales personnel, and retain key personnel; our business plan, our ability to grow in the future and our ability to achieve and maintain profitability; our plans to wind-down the offering of services for Oracle PeopleSoft products, which may be impacted by pending decisions in the Rimini II litigation; the volatility of our stock price and related compliance with stock exchange requirements; our need and ability to raise equity or debt financing on favorable terms and our ability to generate cash flows from operations to help fund increased investment in our growth initiatives; risks associated with global operations; our ability to prevent unauthorized access to our information technology systems and other cybersecurity threats; any deficiencies associated with generative artificial intelligence (AI) technologies potentially used by us or used by our third-party vendors and service providers; our ability to protect the confidential information of our employees and clients and to comply with privacy regulations; our ability to maintain an effective system of internal control over financial reporting; our ability to maintain, protect and enhance our brand and intellectual property; changes in laws and regulations, including changes in tax laws or unfavorable outcomes of tax positions we take, tariff costs (including tariff relief or the ability to mitigate tariffs, particularly in light of proposed policies of the new Presidential administration), a failure by us to establish adequate tax reserves, or our ability to realize benefits from our net operating losses; any negative impact of environmental, social and governance (ESG) matters on our reputation or business and the exposure of our business to additional costs or risks from our reporting on such matters; our ability to maintain our good standing with the United States government and international governments and capture new contracts with governmental entities/agencies; our credit facility’s ongoing debt service obligations and financial and operational covenants on our business and related interest rate risk, including uncertainty from the transition to SOFR or other interest rate benchmarks; the sufficiency of our cash and cash equivalents to meet our liquidity requirements; the amount and timing of repurchases, if any, under our stock repurchase program and our ability to enhance stockholder value through such program; uncertainty as to the long-term value of Rimini Street’s equity securities; catastrophic events that disrupt our business or that of our clients; and those discussed under the heading “Risk Factors” in Rimini Street’s Annual Report on Form 10-K filed on February 27, 2025, and as updated from time to time by Rimini Street’s future Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and other filings by Rimini Street with the Securities and Exchange Commission. In addition, forward-looking statements provide Rimini Street’s expectations, plans or forecasts of future events and views as of the date of this communication. Rimini Street anticipates that subsequent events and developments will cause Rimini Street’s assessments to change. However, while Rimini Street may elect to update these forward-looking statements at some point in the future, Rimini Street specifically disclaims any obligation to do so, except as required by law. These forward-looking statements should not be relied upon as representing Rimini Street’s assessments as of any date subsequent to the date of this communication.


© 2025 Rimini Street, Inc. All rights reserved. “Rimini Street” is a registered trademark of Rimini Street, Inc. in the United States and other countries, and Rimini Street, the Rimini Street logo, and combinations thereof, and other marks marked by TM are trademarks of Rimini Street, Inc. All other trademarks remain the property of their respective owners, and unless otherwise specified, Rimini Street claims no affiliation, endorsement, or association with any such trademark holder or other companies referenced herein.


 


View source version on businesswire.com: https://www.businesswire.com/news/home/20250430619329/en/



Permalink

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Contacts

Merlin Cyber Media Contact:

Stephen McCarney

smccarney@themerlingroup.com

+1 703.752.8356


Rimini Street Media Contact:

Janet Ravin

jravin@riministreet.com

+1 702.285.3532


kate spade new york’s Newest Campaign Starring Ice Spice and Charli D’Amelio Celebrates Those Who Friend Fiercely

 NEW YORK - Wednesday, 30. April 2025 AETOSWire  



Putting friendships center stage, the brand’s SS25 campaign, “To the Ones Who Carry Us,” celebrates those who - just like the brand’s signature Deco handbag – carry us through life.


(BUSINESS WIRE) -- kate spade new york today unveils its Spring/Summer 2025 global brand campaign, “To The Ones Who Carry Us,” starring Grammy-nominated Artist, Ice Spice, and dancer and multi-faceted social media star, Charli D’Amelio. Introducing a bold, seasonal campaign that embraces a fresh aesthetic to connect to younger audiences, the campaign celebrates the universal roles friends play in a girl’s life with creative scenes that bring modern, relatable energy to the brand.


“This campaign is a vibrant love letter to the friends who shape a girl’s life,” said Eva Erdmann, CEO and Brand President of kate spade new york. “Since joining the brand, we've been exploring new meaningful ways to connect with a younger audience. In a world where digital interactions often overshadow genuine connections, the profound bond of friendship becomes, more than ever, an indispensable anchor. kate spade new york’s latest campaign celebrates fierce friends: the ones who show up, have your back, and brighten the everyday. As Kate Spade herself once said, ‘A good friend is like the perfect handbag – always by your side, effortlessly lifting your spirit, and making every adventure a little more fabulous.’”


Starring Ice Spice—known for her fearless authenticity—and Charli D’Amelio—celebrated for her ability to resonate with her audience— kate spade new york’s latest campaign spotlights the Deco Chain Shoulder Bag in two new seasonal colorways. Set in a vibrant cityscape, the film captures the energy of Gen Z’s bold, fast-moving lives—and the fierce friends who carry them through it all. At the center is Deco: a versatile essential that seamlessly transitions from day to night, casual to polished, proving one bag can do it all. From the post-breakup pep talker to the friend group unifier, the campaign celebrates those who show up, stand out, and make every moment count.


Erdmann continued, “We celebrate the many facets of friendship, honoring the unique qualities that make every friend group special. Like the friends who carry us, the Deco handbag from kate spade new york takes center stage—symbolizing simplicity, functionality, and versatility as the perfect companion to your life.”


“Growing up in New York, I’ve always been a fan of kate spade and their iconic designs. This campaign was exciting to me because it’s all about celebrating friendships,” says Ice Spice. “My friends mean everything to me—they keep me grounded, especially my sister and cousins. They’re the ones I call when I’m homesick, when I’m hyped, or when I just need to be reminded of who I am and where I came from.”


“I’m so excited to partner with kate spade new york,” says Charli D’Amelio. “I’ve loved the brand for years, especially how its modern designs allow me to express my own personal style. I think it’s really cool to see how this campaign celebrates the power of friendship and the joy it brings. It makes me think of the lifelong friendships I have that started as a child, growing up, going to school together, being in the same dance company, or new friends I’ve met through work or moving to new cities – I am so grateful to have had the amazing opportunity of forming friendships with new people along the way.”


The Deco handbag steps boldly into the spotlight, reimagined for the season in standout Spring/Summer colorways—Blue Multi Denim, Jungle Vine, Pistachio, Sweet Cream and Apricot Cream. A modern expression of kate spade’s design DNA, Deco fuses clean lines, minimalist form, and effortless, everyday luxury. It’s made for the one who carries more than just her essentials—she carries her world, and often, everyone else’s too.


Spring/Summer 2025 Deco Assortment


The Spring/Summer 2025 collection is now available to shop with new styles continuing to roll out through spring and summer both in stores and online. The campaign will be revealed on kate spade new york’s channels beginning April 30.


Campaign Images & Video:

Images: HERE

Video: HERE


Credits:

Director: Henry Scholfield

Photographer: Micaiah Carter

Creative Strategy: Mandai Loop

Creative Agency: Marcel

Stylist: Emmanuelle Youchnowski

Producer: Olivier Dubocage

Production Design: Mark Connell

Music : Laurent Cuenca, Fiesta Piñata, BMG Production Music France

Hair: Jacob Aaron Dillon (Ice Spice), Laura Polko (Charli), Cheryl Marks

Makeup: Luz Alicia Giraldo Nogues (Ice Spice), Liv Madorma (Charli), Stella Tzanidakis

Nails: Brittney Boyce (Charli)


kate spade new york Summer 2025 lookbook:

FLAT-LAY: HERE

ON MODEL: HERE


About kate spade new york:


Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for color, wit, optimism, and femininity. Today, it is a global lifestyle brand synonymous with joy, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view, and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry house of brands.


 


View source version on businesswire.com: https://www.businesswire.com/news/home/20250430749778/en/



Permalink

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Contacts

Media Contacts:

LaForce: katespade@laforce.nyc

One out of Three Secure Civil IDs Delivered Each Year Is Powered by Thales


MEUDON, France 

In a world where identity fraud represents a critical vulnerability for citizens and societies, Thales is leading the transformation of civil identity into a secure and citizen-first service.

Through its advanced Civil Identity Suite, Thales enables governments worldwide to protect their citizens, ensuring protection at every stage of the identity journey and for the entire identity chain.

Supporting more than 300 national identity programmes and having enrolled over 500 million people, Thales is uniquely positioned to deliver secure and responsible identity solutions.

(BUSINESS WIRE)--Each year, Thales powers one in three smart civil IDs (official electronic documents) issued worldwide, highlighting the company’s key role in shaping the future of identities and helping governments and citizens transition smoothly to digital. With its Civil Identity Suite, Thales enables the issuance and management of both physical and digital identities, as well as all means of enrolling citizens and enabling seamless ID verification for access to services, both in-person and online.


Thales, a global leader in advanced technologies and #1 global leader in ID documents, has recently earned the new title of #1 provider of Digital ID solutions as recognized by Juniper Research (2024). With unmatched experience and scale, Thales empowers governments to modernise their identity systems, ensuring they meet the demands of 21st-century citizens with trust and reliability.


Holistic security for the entire identity chain


At a time when identity theft is a real threat, providing a trusted and easy-to-use identity solution is more critical than ever. In response, Thales’s Civil Identity Suite integrates advanced cybersecurity across the entire identity lifecycle. Real-time threat detection, vulnerability management, and automated incident response protect sensitive citizen data from cyberattacks. AI-powered biometric authentication, with embedded liveness detection, strengthens fraud resistance by ensuring that only genuine individuals can access services. Both physical and digital credentials are secured with tamper-proof technologies, guaranteeing trust at every step of the identity journey.


Simplifying identity access for citizens everywhere


Identity should be seamless, inclusive, and accessible. Thales Civil Identity Suite offers citizens a convenient experience, enabling them to enrol biometrically in seconds and use their identity easily both online and in person. Citizens can store and access their identity documents digitally, ensuring secure interactions with both government and private sector services. Indeed, Thales also enables banks and mobile operators to remotely enrol customers through a secure, government-grade ID verification process. To enable such a seamless way for people to prove who they are - even from their smartphone - the Civil Identity Suite is built on a fully interoperable, modular architecture. It allows governments to scale and integrate new capabilities seamlessly, while enabling private sector entities to expand their digital services leveraging a trusted, verified ID.


"In today’s digital world, identity is more than just a credential—it’s the key to secure seamless access to essential services. At Thales, we are committed to providing trusted identity solutions that empower citizens with security, convenience, and control over their personal data. By combining physical and digital identity with cutting-edge security, we help governments build robust and sustainable identity ecosystems that enhance public trust, streamline services, and drive digital inclusion", said Nathalie Gosset, VP Identity & Biometric Solutions at Thales.


About Thales


Thales (Euronext Paris: HO) is a global leader in advanced technologies for the Defence, Aerospace, and Cyber & Digital sectors. Its portfolio of innovative products and services addresses several major challenges: sovereignty, security, sustainability and inclusion.

The Group invests more than €4 billion per year in Research & Development in key areas, particularly for critical environments, such as Artificial Intelligence, cybersecurity, quantum and cloud technologies.

Thales has more than 83,000 employees in 68 countries. In 2024, the Group generated sales of €20.6 billion.


PLEASE VISIT

Thales Group

Download HD photos


 


View source version on businesswire.com: https://www.businesswire.com/news/home/20250429687137/en/



Permalink

https://www.aetoswire.com/en/news/2904202546266


Contacts

PRESS


Thales, Media Relations:

Vanessa Viala

Press Officer – Cyber & Digital

vanessa.viala@thalesgroup.com MEUDON, France 

In a world where identity fraud represents a critical vulnerability for citizens and societies, Thales is leading the transformation of civil identity into a secure and citizen-first service.

Through its advanced Civil Identity Suite, Thales enables governments worldwide to protect their citizens, ensuring protection at every stage of the identity journey and for the entire identity chain.

Supporting more than 300 national identity programmes and having enrolled over 500 million people, Thales is uniquely positioned to deliver secure and responsible identity solutions.

(BUSINESS WIRE)--Each year, Thales powers one in three smart civil IDs (official electronic documents) issued worldwide, highlighting the company’s key role in shaping the future of identities and helping governments and citizens transition smoothly to digital. With its Civil Identity Suite, Thales enables the issuance and management of both physical and digital identities, as well as all means of enrolling citizens and enabling seamless ID verification for access to services, both in-person and online.


Thales, a global leader in advanced technologies and #1 global leader in ID documents, has recently earned the new title of #1 provider of Digital ID solutions as recognized by Juniper Research (2024). With unmatched experience and scale, Thales empowers governments to modernise their identity systems, ensuring they meet the demands of 21st-century citizens with trust and reliability.


Holistic security for the entire identity chain


At a time when identity theft is a real threat, providing a trusted and easy-to-use identity solution is more critical than ever. In response, Thales’s Civil Identity Suite integrates advanced cybersecurity across the entire identity lifecycle. Real-time threat detection, vulnerability management, and automated incident response protect sensitive citizen data from cyberattacks. AI-powered biometric authentication, with embedded liveness detection, strengthens fraud resistance by ensuring that only genuine individuals can access services. Both physical and digital credentials are secured with tamper-proof technologies, guaranteeing trust at every step of the identity journey.


Simplifying identity access for citizens everywhere


Identity should be seamless, inclusive, and accessible. Thales Civil Identity Suite offers citizens a convenient experience, enabling them to enrol biometrically in seconds and use their identity easily both online and in person. Citizens can store and access their identity documents digitally, ensuring secure interactions with both government and private sector services. Indeed, Thales also enables banks and mobile operators to remotely enrol customers through a secure, government-grade ID verification process. To enable such a seamless way for people to prove who they are - even from their smartphone - the Civil Identity Suite is built on a fully interoperable, modular architecture. It allows governments to scale and integrate new capabilities seamlessly, while enabling private sector entities to expand their digital services leveraging a trusted, verified ID.


"In today’s digital world, identity is more than just a credential—it’s the key to secure seamless access to essential services. At Thales, we are committed to providing trusted identity solutions that empower citizens with security, convenience, and control over their personal data. By combining physical and digital identity with cutting-edge security, we help governments build robust and sustainable identity ecosystems that enhance public trust, streamline services, and drive digital inclusion", said Nathalie Gosset, VP Identity & Biometric Solutions at Thales.


About Thales


Thales (Euronext Paris: HO) is a global leader in advanced technologies for the Defence, Aerospace, and Cyber & Digital sectors. Its portfolio of innovative products and services addresses several major challenges: sovereignty, security, sustainability and inclusion.

The Group invests more than €4 billion per year in Research & Development in key areas, particularly for critical environments, such as Artificial Intelligence, cybersecurity, quantum and cloud technologies.

Thales has more than 83,000 employees in 68 countries. In 2024, the Group generated sales of €20.6 billion.


PLEASE VISIT

Thales Group

Download HD photos


 


View source version on businesswire.com: https://www.businesswire.com/news/home/20250429687137/en/



Permalink

https://www.aetoswire.com/en/news/2904202546266


Contacts

PRESS


Thales, Media Relations:

Vanessa Viala

Press Officer – Cyber & Digital

vanessa.viala@thalesgroup.com

AMGTA Gathers at Member Summit to Champion Sustainable Additive Manufacturing


DETROIT 

Global association gathers in Detroit to promote and celebrate sustainable manufacturing practices leveraging 3D-printing and additive technologies

(BUSINESS WIRE) -- The Additive Manufacturer Green Trade Association (AMGTA), a global trade group focused on promoting sustainable and resource efficient manufacturing through 3D-printing and related additive manufacturing (AM) technologies held its 2025 Annual Member Summit April 7th at The Shinola Hotel in Detroit. Over 80 delegates from around the globe attended and contributed to the sharing of practices and technologies.


Attendees heard from keynote speaker Rich Voorberg, President of Siemens Energy North America, on how additive manufacturing capabilities are transforming spare part inventories, refurbishment and maintenance, and creating bottom-line value through streamlined supply chains.


AMGTA Executive Director Sherri Monroe engaged Dr. Dean Bartles, President and CEO of Manufacturing Technology Deployment Group, in a one-on-one discussion of the state of advanced and additive manufacturing across the US and around the globe.


Additional topics of panel and small group discussions included artificial intelligence (AI) for more sustainable and efficient manufacturing, technological and organizational challenges to technology integration, and opportunities for these capabilities to address uncertainty and global market volatility.


AMGTA recognized member organizations for their Sustainability Impact across four categories, with some members recognized in multiple categories based on activities over the past year. These categories included:


Environmental Management Systems – recognition for maintaining ISO 14001 EMS certification in good standing


Sustainability Reporting – recognition for publicly publishing Sustainability/ESG/CSR reports


Environmental Sustainability Research – recognition for commissioning and publishing research that focused on environmental sustainability in additive manufacturing


Excellence in AM Sustainability – recognition for initiatives to expand the understanding and reach of the AM sector in promoting more sustainable manufacturing globally


Twenty-five accolades were awarded to thirteen member organizations including Aachen Center for Additive Manufacturing, Arkema, Continuum Powders, Aidro/Desktop Metal, EOS, Henkel, Höganäs, Hubbel, Materialise, RusselSmith, Sintavia, Stratasys, and Stryker. AMGTA’s Sustainability Impact Recognition acknowledges and encourages the significant efforts made by its member organizations in promoting AM technologies and practices for better, more sustainable, and economically advantageous manufacturing around the world.


This year’s trophies were 3D-printed from PA12 polymer powder waste using the SAF ReLife technology from Stratasys. This innovative approach not only reduces waste but also addresses key sustainability and economic concerns for manufacturers. With SAF ReLife, companies can take part in more eco-friendly manufacturing processes that align with Mindful Manufacturing™ principles, promoting a circular economy while cutting operational costs.


The SAF ReLife project introduces a groundbreaking solution to one of the most significant challenges in 3D-printing and additive manufacturing: waste management. Leveraging Stratasys' proprietary SAF technology, ReLife enables the reuse of PA12 powder waste generated by other powder bed fusion technologies, including SLS and MJF. Through advanced thermal control, this process transforms what was once unusable material into high-quality, functional parts, all without any added material costs.


About AMGTA


The AMGTA was launched in 2019 to better understand and promote the environmental benefits of 3D-printing and additive manufacturing strategies across the global economy. AMGTA members from around the globe represent the entirety of the manufacturing spectrum - from design and raw materials to end products and users - focused on innovating better, more sustainable, and financially advantageous products through best additive practices. For more information, visit www.amgta.org.


 


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Contacts

Sherri Monroe

smonroe@amgta.org


 

Dollar Unveils Innovative Mobility Solutions and Subscription Loyalty Program at ATM 2025

 UAE Car Rental Market Set to Hit $214 Million by 2029


With the UAE’s car rental market projected to surpass USD 214.7 million and serve more than 829,000 users by 2029, Dollar Car Rental UAE has seized the opportunity and spotlight at Arabian Travel Market (ATM) 2025 by unveiling a trio of innovative mobility services and a strategic lifestyle partnership with Danube Sports World.


Regionally, the Middle East car rental sector is growing even faster, forecast to expand at a CAGR of 10.42%, driven by booming tourism, digital transformation, and an increasing demand for flexible, customer-centric solutions. As international visitor spending rises and business travel rebounds, the demand for accessible, premium, and tech-enabled rental solutions continues to climb.


Recognizing the region’s surging demand for flexible, tech-enabled, and lifestyle-oriented mobility solutions, Dollar UAE has introduced three new services tailored to the evolving needs of customers:


Monthly Subscription – A hassle-free alternative to ownership, this model allows customers to drive a vehicle for a month or more with no long-term commitment, and allows them the flexibility to switch models based on their changing lifestyle, travel, or work needs. It’s ideal for expats, frequent business travellers, and those seeking ultimate flexibility.


Personal Lease (PL) – Designed for UAE residents and entrepreneurs, this long-term leasing solution offers an all-inclusive, worry-free experience and is a cost-effective alternative to traditional financing. With all-inclusive plans and no hidden fees, it simplifies the process of having a personal vehicle.


Dollar Prestige – Catering to those who seek comfort and class, this premium line features luxury vehicles including BMW, Lexus, and Mercedes-Benz. Whether for business meetings or weekend getaways, Dollar Prestige delivers an elevated driving experience.


“Dollar & More” – A First-of-Its-Kind Loyalty Program


In a move to further enhance customer engagement, Dollar UAE also launched ‘Dollar & More’, the UAE’s first homegrown loyalty program dedicated to car leasing and rentals. The program is designed to go beyond just rewarding frequent renters offering an integrated lifestyle experience. Members can get benefits on their rentals when they subscribe, or lease, and in near future will have a  growing range of lifestyle benefits including discounts on travel, dining, fitness, entertainment, and more.


“With Dollar & More, we’re moving beyond transactions to build a lifestyle-focused mobility ecosystem,” said Anudeeep Raghuthaman, Head of Sales & Marketing, Dollar Car Rental UAE. “We’re building a community of modern travelers and residents who value choice, convenience, and rewards that go beyond the road.”


Driving Lifestyle and Mobility Forward


As part of this broader lifestyle vision, Dollar UAE also announced a collaboration with Danube Sports World, offering exclusive rental discounts to Danube customers. The partnership will evolve into joint offers and experiences that reflect the shared ethos of customer-centric innovation.


The UAE’s position as a global travel and business hub—combined with its smart mobility strategies and rising visitor numbers—continues to shape the evolution of car rental. Dubai alone has recorded double-digit growth in tourist arrivals, and its 2040 Urban Master Plan prioritizes sustainable, tech-enabled urban mobility.


“Customers today want freedom and flexibility, without the baggage of ownership,” added Anudeep. “Our new services are built for this modern mobility mindset, helping residents and visitors navigate the UAE with ease and elegance.”


With its latest services and strategic collaborations, Dollar UAE is actively influencing the future of mobility in the region, setting new standards for flexibility, convenience, and customer experience.


About Dollar Car Rental UAE


Dollar Car Rental, a globally recognized leader in the rental car industry, operates with a commitment to providing exceptional customer service and a high-quality fleet of vehicles. Whether for leisure or business travel, Dollar ensures a seamless experience for all customers with its convenient locations nationwide and worldwide.


Dollar Car Rental UAE is proud to collaborate with top-tier brands such as Pepsi, Mai Dubai, RTA, ZULAL, NFPC, Aramex, Carrefour, and more. As a trusted partner in total transportation solutions, Dollar helps these companies reduce fleet management costs, improve fleet compliance, and achieve tailored business goals through customized vehicle builds and flexible leasing options.


With one of the largest and most diverse fleets in the UAE, Dollar Car Rental is the ideal choice for businesses requiring reliable transportation of valuable or perishable goods, offering long-term leasing options up to 5+ years.


For more information, please visit: https://www.dollaruae.com/



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Contacts

Melwyn Abraham


melwyn@matrixdubai.com

EXEED Unveils AiMOGA Intelligent Robots and ES Performance Edition at Shanghai Auto Show Pioneering a New Era of Smart and Performance-Driven Innovation

 Global premium automotive brand EXEED made a striking appearance at the 2025 Shanghai Auto Show under the theme “Shift To Tomorrow,” unveiling its three major new energy models—ET, ES, and RX PHEV—alongside its self-developed AiMOGA intelligent robots.


As a highlight of the press conference, EXEED showcased the AiMOGA robots’ “multi-robot collaboration” capabilities for the first time, demonstrating the brand’s leadership in intelligent technology. Meanwhile, the global debut of the ES Performance Edition drew widespread attention from media and audiences, impressing with its aggressive race-inspired design and outstanding performance.


EXEED Accelerates AI Robot Development, Ushering in the Era of Intelligent Mobility


EXEED began humanoid robot research and development in 2020. In 2023, the company officially released its self-developed robot and robotic dog ecosystem products.


In 2024, EXEED announced an investment of over AED 100 million to accelerate its robotics business, which has now entered the mass production phase. During the Shanghai Auto Show, AiMOGA robots successfully completed a “multi-robot collaboration” demonstration, marking a major milestone in EXEED’s robotics journey and paving the way for further breakthroughs in intelligent mobility.


Upgraded Multi-Robot Coordination: "One Command, Multiple Robots Collaboration"


"In the past, one robot would receive and execute voice commands; today, one robot understands your instructions and coordinates multiple robots to complete tasks," explained the AiMOGA Intelligent System lead.


At the show, audiences witnessed a "multi-robot squad" of three robots, executing tasks such as welcoming guests, delivering water, and providing directions, based on a unified large model framework for language understanding and task scheduling.


Achieving this “multi-robot one-brain” coordination was a major technical challenge. To overcome it, the team developed a scheduling algorithm integrated with a large model mechanism, enabling the robots to receive and execute unified commands with flexible task division—much like a coordinated workgroup.


Qin Chao, CEO of EXEED, stated:

"EXEED is not only focused on robotics development but also applies breakthroughs in language interaction and AI technology to our high-end vehicles, creating a 'human-vehicle-robot' intelligent mobility ecosystem for an even smarter and more convenient user experience."


Global Debut of the ES Performance Edition


At the EXEED press conference, the ES Performance Edition made a stunning debut. It builds upon the “Nature’s Power” design philosophy while deeply integrating the brand’s performance DNA.


In terms of design, the ES Performance Edition introduces extensive track-grade aerodynamic enhancements to its streamlined fastback silhouette. This ensures it maintains the industry-leading acceleration of 0–100 km/h in just 3.7 seconds, while also delivering sharper handling and a more aggressive, performance-focused aesthetic.


Lightweight construction was pushed to the extreme with widespread use of carbon fiber in key areas—including the grille, hood, side skirts, rear wing, and rear diffuser. A full carbon-fiber hood with a large ventilation outlet, carefully placed aerodynamic blades across the body, and an adjustable two-stage rear wing combine to craft EXEED’s distinctive performance coupe identity.


At speeds of up to 210 km/h, the rear wing generates 110 kilograms of downforce, significantly enhancing road adhesion and high-speed stability.


The ES Performance Edition also makes a bold statement with its "Pulse Green" metallic fluorescent paint. The high-saturation fluorescent base, infused with shimmering multicolored particles, reveals a radiant golden pulse under strong light, while transforming into a mysterious dark green in shadow. The shifting metallic particles create a dynamic "breathing" effect, delivering a visually stunning, pulse-like impact that brings the vehicle vividly to life.


The UAE is the launch market for EXLANTIX. It is reported that EXEED plans to expand into high-regulation markets, including European countries such as Norway and Denmark, and will gradually launch a series of track tour test drive events across global markets.



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Contacts

Melwyn Abraham


melwyn@matrixdubai.com

DC Secretary Announces Annual Determinations Committees Outcome

 (BUSINESS WIRE)--DC Administration Services, Inc. has today announced the composition of five regional Determinations Committees (DCs), effective from April 28, 2025.

Global Dealer Voting Members (for all Regions):


Non-Dealer Voting Members (for all Regions):

Bank of America, N.A.


Citadel Americas LLC

Barclays Bank plc


Elliott Investment Management L.P.

BNP Paribas


Pacific Investment Management Company LLC

Citibank, N.A.



Deutsche Bank AG



Goldman Sachs International



JPMorgan Chase Bank, N.A.



Regional Dealer Voting Member for the Americas, EMEA, Asia Ex-Japan, and Japan Determination Committees:


CCP Members for the Americas, EMEA, Asia Ex-Japan, and Australia-New Zealand Determinations Committees:

Mizuho Securities Co., Ltd.


ICE Clear Credit LLC



LCH S.A.

The process for selecting DC members is specified in the DC rules. The DC rules, along with more information about the Determinations Committees and what they do can be found at the Determinations Committees website: https://www.cdsdeterminationscommittees.org/.




Contacts

Press Inquiries:
Orlando Figueroa, orlando.figueroa@citadelspv.com

A ‘Complete Revolution’ in Manufacturing: NTT DATA Research Reveals GenAI’s Transformative Potential and Impact on Core Functions

TOKYO & LONDON - Wednesday, 30. April 2025

Despite clear opportunities to improve efficiency and bottom-line performance with GenAI, lack of usage policies and essential guardrails leave most manufacturers at risk

(BUSINESS WIRE) -- NTT DATA, a global leader in digital business and technology services, today introduced new data that shows manufacturing organizations worldwide are increasingly turning to GenAI to establish smart factories, spur innovation, improve productivity, build resilience and gain competitive advantage. The report – "Feet on the Floor, Eyes on AI: Do you have a plan or a problem?" – also uncovers significant challenges related to workforce and infrastructure readiness as well as ethical frameworks for governance.

The study surveyed more than 500 manufacturing leaders and decision makers in 34 countries. Key findings include:

    95% of respondents said GenAI is already directly improving efficiency and bottom-line performance.

    94% expect the integration of Internet of Things (i.e., IoT/edge) data into GenAI models will significantly improve the accuracy and relevance of AI-generated outputs.

    91% say combining digital twins and GenAI will improve both physical asset performance and supply chain resilience.

    Respondents said their most frequent use cases are supply chain and inventory management; knowledge management; quality control; research and development; and process automation.

“AI is streamlining processes and redefining what’s possible across the entire manufacturing value chain, from supply chain predictions to quality control,” said Prasoon Saxena, Co-Lead, Products Industries, NTT DATA, Inc. “GenAI can help organizations achieve flexibility in fast-changing business environments, especially in the face of uncertain tariff policies worldwide.”

Challenges to Success

Satisfaction with AI initiatives has surged over the past year, yet manufacturers still face significant challenges that include:

    Infrastructure: 92% of manufacturers said old technologies hinder vital initiatives, but less than half have conducted a full infrastructure readiness assessment.

    Complementary technologies: 94% expect the integration of Internet of Things (i.e., IoT/edge) data into GenAI models will significantly improve the accuracy and relevance of AI-generated outputs, yet not all are confident in their ability to complete such integrations.

    Responsible frameworks: While ethical AI is on the radar, only 47% of manufacturing leaders strongly agree their organization follows a robust framework that balances risk with value creation.

    Workforce readiness: Two-thirds of manufacturers say their employees lack the necessary skills to use GenAI effectively, creating functional and operational disadvantages and risks.

    Data Management: Just 41% of manufacturers strongly agree they have enough data storage and processing capabilities to support their GenAI workload needs, which will limit success.

“The most successful manufacturing organizations have already integrated GenAI into essential operations,” Saxena said. “Companies failing to plan, deploy and govern GenAI strategically will not only have a problem, they may be planning to fail.”

Visit our website to learn more about NTT DATA’s AI services for manufacturing.

About NTT DATA

NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. As a Global Top Employer, we have experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group, which invests over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future.

Visit us at nttdata.com

 

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Contacts

Media Contact
Public Relations
Public.relations@nttdata.com

PUMA Launches Go Wild Podcast, Featuring Inspiring Brand Ambassadors and Spokespeople That Have Redefined the Game

 HERZOGENAURACH, Germany - Wednesday, 30. April 2025 AETOSWire 



Usain Bolt features as first podcast guest with untold stories in new podcast launch


(BUSINESS WIRE) -- Global sports company PUMA launches the ‘Go Wild Podcast’ as the brand continues to amplify its ‘Go Wild’ philosophy. The first initial episodes are hosted by sprint and hurdle legend Colin Jackson and will feature intimate interviews with a collective of high-profile ambassadors, athletes, and influencers associated with PUMA – also known as The PUMA Wild Ones - who embody PUMA’s philosophy to Go Wild by fearlessly redefining their fields in sport.


The first episode begins with a compelling conversation between Colin Jackson and the fastest man in the world, Usain Bolt, in a 30-minute sit-down interview. Listeners can expect an upbeat and playful conversation, diving into moments of triumph, emotional highs, and breakthroughs that have defined Bolt’s extraordinary career, including overcoming lows such as the infamous 2011 disqualification.


The Go Wild Podcast delves into both sport and lifestyle, with conversations rooted in authenticity, courage, and self-expression. Through these podcast stories, PUMA aims to connect with its audience on a deeper level, embracing the aspirations of a new generation.


Julie Legrand, Global Senior Director Brand Strategy and Communication at PUMA, says: “The launch of our new Go Wild Podcast allows our audience to delve deeper into PUMA’s brand DNA, told through the lens of inspiring individuals who truly embody PUMA’s philosophy. At PUMA, we want to champion the individuals who have the courage to be themselves, and this first episode with Usain Bolt can do this perfectly. With more intimate conversations on the Go Wild podcast, we aim to inspire a new generation to embrace boldness, authenticity, and self-expression.”


Following the launch of PUMA’s largest global brand campaign to date in March, which champions the courage to be yourself and the joy of sport, the Go Wild Podcast delves into the personal journeys of those who embody this philosophy.


Episodes will feature as part of a wider Go Wild content series by PUMA, which will roll out full-profile video content on notable figures in sport and culture, alongside content at major global sporting events this year such as the Boston Marathon and the Women’s Football Euro Championship.


To watch the first full Go Wild Podcast episode with Colin Jackson and Usain Bolt, visit here, and to see more on the Go Wild global brand campaign, visit www.puma.com or follow our journey on social media @PUMA.


Notes to editors:


Go Wild Podcast Playlist on YouTube: LINK


First Episode on YouTube: LINK


Images: LINK


PUMA


PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA is committed to redefining sport and self-expression, empowering athletes and consumers to perform at their best while staying true to who they are. With a focus on innovation, authenticity, and joy, PUMA continues to push the boundaries of performance and sports-style. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.


 


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Contacts

Media Contacts:

PUMA

Kseniia Iliushina

Global Brand PR Manager

Kseniia.iliushina@puma.com


Mario Almeida

Director of Global PR & Brand Activations

mario.almeida@puma.com