Abu Dhabi, United Arab Emirates - Wednesday, 02. November 2022
The Middle East Public Relations Association (MEPRA)
announced today that it has received a record-breaking of close to 800
award entries from regional public relations agencies and in-house
communications departments for this year’s premier awards gala event.
The
annual MEPRA Awards is the most coveted event of its kind and is open
to all Middle East-based agencies, corporates, government organizations
and non-profits working in the PR and communications profession.
This
year will see agencies and in-house teams and practitioners compete
across 44 hotly-contested award categories including Best in Market,
People & Teams, Techniques, and Sector & Services, for a chance
to be crowned as victors.
In its 14th edition, the MEPRA Awards
will feature a brand-new sponsorship category - Diamond Sponsor - which
Weber Shandwick has taken up.
The winners in their respective
categories will be announced at a glamorous black-tie ceremony marking a
celebration of the brightest, boldest, and bravest in Middle East PR
that will take place on Thursday, December 8, 2022, at Atlantis, The
Palm.
The 2022 MEPRA Awards comes hot on the heels of changes in
the organization with the recent appointment of Rym Rahal as the general
manager who is expected to drive the organization’s overall growth and
elevate MEPRA’s industry benchmarks in communications and PR.
Rym
Rahal, a marketing and brand strategist, brings on board her vast
expertise in marketing and brand strategy to drive MEPRA’s ambitious
growth plans. Under her leadership and over a decade-long experience in
the UAE, MEPRA will gain deeper market insights needed to boost its
competitive edge and grow its membership in the region.
Rym is
known to be a proven team leader who spins challenges into opportunities
and has been trained under the seasoned wings of industry stalwarts
like Mohammed Jaffar, the co-founder of Talabat. Her prior influential
stint at the successful conceptualization and launch of Just Clean,
GCC’s first on-demand laundry app will be instrumental in guiding MEPRA
to effectively establish a solid ground and foundation in the region and
be known as the leading regional platform for PR and Communications in
the GCC.”
“We are once again delighted to announce this year’s
MEPRA Awards, which is the region’s most coveted platform that seeks to
recognize excellence in public relations. This year also marks 14 years
since the initiative was started - a phenomenal milestone that
demonstrates the consistent growth of the region’s PR sector. In line
with our mission to elevate regional PR intelligence and performance
measurement parameters to bring quality to the forefront, it’s
encouraging to witness remarkable growth in participation as industry
practitioners benchmark their work against their peers and gain
recognition from the largest professional PR association in the region,”
said Rym.
Shortlisted entries will be announced on November 9
following a rigorous judging process, which will be conducted by a team
of the industry’s communications experts.
ENDS
About MEPRA
MEPRA
is the leading industry body for the public relations and
communications industry in the Middle East. MEPRA has more than 1,000
members, which include consultancies, corporates with in-house public
relations functions, and individual industry professionals. The
organisation was founded in 2001 and is headquartered in the United Arab
Emirates. MEPRA drives growth and sets standards of excellence in
regional public relations. It is the unique voice for the industry and
aims to nurture the development of public relations professionals. For
more information visit www.mepra.org
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Contacts
Ambika Jadeja
ambika@matrixdubai.com
Melwyn Abraham
melwyn@matrixdubai.com