Dubai, United Arab Emirates - Monday, 02. September 2024 AETOSWire
The 4th Edition of All-Female Drive Unites Over 200 Women Igniting Positive Change Towards a Sustainable Future
The
fourth edition of the Abaya Rally lit up the Dubai Autodrome on August
24, 2024, as over 200 women came together to celebrate Emirati Women’s
Day with a powerful display of unity and empowerment. Organized by Orbit
Events, this all-women drive showcased the strength and resilience of
women from various nationalities, all proudly driving in their Abayas.
This
year’s rally stood out for its sense of community and collective
strength. The Club Circuit buzzed with the energy of determined women,
each making their mark on the track. Adding to the thrill was a newly
introduced drift passenger experience, providing an adrenaline-filled
adventure that perfectly complemented the rally’s empowering atmosphere.
The
rally, which highlighted the participants’ commitment to progress and a
sustainable future, featured an impressive range of vehicles, from
sleek supercars and sports cars to 4x4s and superbikes. The event was
more than just a drive; it was a powerful statement of empowerment, as
women proudly displayed their skills and commitment to shattering
barriers.
ZEEKR X, the premium electric compact SUV, took the
spotlight as the flagship vehicle of the Abaya Rally, dedicated to
celebrating and empowering women. As the official EV automotive brand of
the event, ZEEKR—a global leader in premium electric vehicles,
distributed by AW Rostamani Group (AWR)—epitomizes the spirit of
innovation and advancement. The all-women drive was flagged off with
ZEEKR X and ZEEKR 001, pushing forward the brand's commitment to style
and sophistication, and showcasing its position as a leader in the EV
segment.
Roberto Colucci, Director of ZEEKR at AW Rostamani
Group, commented: “We were thrilled to be a part of the Abaya Rally,
which served as a testament to and celebration of the diverse talent,
creativity, and aspirations of Emirati women. From fashion to
exploration and innovation, the event showcased their boundless
potential, aligning perfectly with ZEEKR and AWR's mission to drive
progress and inclusivity. We were particularly proud to see Eman Al
Bastaki recognized for her exceptional leadership in Emiratization and
her dedication to empowering Emirati women in the automotive industry.
By continuing to support initiatives like these, we are building a
future where local talent plays a pivotal role in shaping the nation's
progress."
Cannon Wang, Managing Director of ZEEKR MENA Region,
remarked: "Being part of the Abaya Rally was an honor for us as this
event beautifully mirrored our values at ZEEKR — innovation,
empowerment, and a forward-thinking approach. This rally was not just a
celebration of motoring but a powerful statement of the strength,
creativity, and determination of women in the UAE. At ZEEKR, we are
committed to driving progress and providing platforms that empower
individuals to showcase their unique identities. The Abaya Rally was a
perfect embodiment of this commitment, and we were pleased to be part of
an initiative that is paving the way for a more inclusive and
sustainable future.”
The event celebrated Emirati Women's Day,
honoring Sheikha Fatima bint Mubarak's vision. It featured an elite
panel of accomplished Emirati women: Maitha Alblooshi, Founder of Be You
and Agile Coach; Abeer Matrooshi, Professional Coach and Radio
Presenter; Alanoud Alhashmi, Emirati Businesswoman and Consultant; and
Eman Ahmed Al Bastaki, HRBP and Group Head of Emiratisation at
AWRostamani Group. The event also recognized Emirati Women of
Achievement: Ayatelrahman Al Sharawy, Narcotics Expert with Dubai
Women’s Police, and Safa Almahri, the first Emirati woman with licenses
in all seven driving categories.
“It’s an incredible privilege to
celebrate and honor the achievements of Emirati women at the Abaya
Rally and Emirati Women’s Day. This event is more than just a drive;
it’s a testament to our collective strength and a beacon for future
generations. Let’s continue to break barriers and inspire each other to
reach new heights.”
—Panelist, Abeer Al Matrooshi, Professional Coach and Radio Presenter
“Empowering
women is about creating opportunities and leading with courage.
Together, we’re shaping a future where every woman can achieve her
dreams and make a lasting impact.” — Panelist, Alanoud Alhashmi, Emirati
Businesswoman, Futurist and Consultant
The event spotlighted a
distinguished panel of automotive trailblazers, including Eman Thani, a
renowned professional biker; Nahla Al Rostamani, the pioneering Emirati
woman to hold a racing license; Nora Al Jassasi, an Emirati female rally
driver; and Syeda Aisha Atif, a mechanical engineer. Honorees included
Fouzia Zahoor, the youngest woman to earn a heavy vehicle license in the
UAE and a celebrated truck driver, and Rana Hayek, an accomplished
engineer, mechanic, and influencer.
The rally also showcased a
modest fashion segment, highlighting the Abaya's identity as a symbol of
strength and modern elegance. This segment beautifully blended
traditional craftsmanship with contemporary designs, celebrating
cultural identity with a touch of luxury and sophistication.
The
event was in Partnership with ZEEKR and AW Rostamani Group and powered
by Castrol Edge, featuring Gold sponsors Al Ain Farms, Al Haramain
Perfumes, Amaron, Awrostamani Trading, and Silver sponsor Travel Wings.
Support partners included Champion Digital, Florist Partner FNP.ae,
Hydration Partner Jeema, SoCL, Royal Sea Ent. , Girls Mechanic Team
The
Abaya Rally concluded with a powerful celebration of the strength and
achievements of women in the UAE, uniting participants from all walks of
life and showcasing their capacity to drive change. The event
highlighted the vital role women play in society, marking a historic
moment of empowerment and unity.
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Contacts
For media queries, please contact:
Pradyuth Ramkishore
Watermelon Communications
Dubai, UAE
+971 4 2833655
pradyuth@watermelonme.com
For collaborations, please contact:
Sanjit George
Orbit Events
Dubai, UAE
+971 50218 3536
sanjit@orbiteventsuae.com