Thursday, September 11, 2025
SOUEAST at Dubai Fashion Week: Partnering with Michael Cinco to Lead Stylish Mobility in the Middle East>
(BUSINESS WIRE) -- On September 5, 2025, during the Dubai Fashion Week Spring/Summer 2026 (DFW), Chinese automobile brand SOUEAST and Michael Cinco, the most internationally influential haute couture fashion brand in the Middle East, officially announced their collaboration. This marks another significant stride in promoting the crossover integration of the automotive and fashion industries, following SOUEAST's achievement as the first Chinese automobile brand to establish an exclusive partnership with Dubai Fashion Week, which was co-founded by Dubai Design District and the Arab Fashion Council.
Both parties stated that in the future, they would engage in extensive cooperation in areas such as automotive design, the creation of art vehicles, and co-branded peripheral products. Leveraging Michael Cinco's strengths in aesthetic design and SOUEAST's expertise in automotive engineering, the two sides will jointly develop innovative, crossover works that meet market demands, extending fashion aesthetics into users' daily urban mobility.
Vice President of SOUEAST International, Alex Tan, said, "The collaboration with Michael Cinco is just the beginning. SOUEAS...(BUSINESS WIRE) -- On September 5, 2025, during the Dubai Fashion Week Spring/Summer 2026 (DFW), Chinese automobile brand SOUEAST and Michael Cinco, the most internationally influential haute couture fashion brand in the Middle East, officially announced their collaboration. This marks another significant stride in promoting the crossover integration of the automotive and fashion industries, following SOUEAST's achievement as the first Chinese automobile brand to establish an exclusive partnership with Dubai Fashion Week, which was co-founded by Dubai Design District and the Arab Fashion Council.
Both parties stated that in the future, they would engage in extensive cooperation in areas such as automotive design, the creation of art vehicles, and co-branded peripheral products. Leveraging Michael Cinco's strengths in aesthetic design and SOUEAST's expertise in automotive engineering, the two sides will jointly develop innovative, crossover works that meet market demands, extending fashion aesthetics into users' daily urban mobility.
Vice President of SOUEAST International, Alex Tan, said, "The collaboration with Michael Cinco is just the beginning. SOUEAS...{}
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