Monday, June 9, 2025

NIQ Announces Global Collaboration with WeArisma to Measure the Impact of Creator Marketing on Sales and Brand Perception.>

(BUSINESS WIRE)--NIQ, the leading consumer intelligence company, today announced a strategic global relationship with WeArisma, the leading creator marketing measurement and optimization platform for brands and agencies. The groundbreaking alliance will enable advertisers around the world to understand the impact of paid and organic creator marketing across the full marketing funnel, including sales impact. The measurement framework enables marketers to take a more results-oriented approach to influencer marketing, allowing local and global brands to maximize the impact of investments in the creator economy. The global collaboration combines NIQ’s unique data assets and expertise in outcome measurement with WeArisma’s leading technology platform and intelligence on creators around the world. “By leveraging our collective strengths, we are helping businesses make more informed decisions about their influencer marketing investments,” said Jason Tate, General Manager, Marketing Effectiveness at NIQ. “This strengthens our position as industry leaders in quantifying the impact of an increasingly important marketing channel around the world.&rdq...(BUSINESS WIRE)--NIQ, the leading consumer intelligence company, today announced a strategic global relationship with WeArisma, the leading creator marketing measurement and optimization platform for brands and agencies. The groundbreaking alliance will enable advertisers around the world to understand the impact of paid and organic creator marketing across the full marketing funnel, including sales impact. The measurement framework enables marketers to take a more results-oriented approach to influencer marketing, allowing local and global brands to maximize the impact of investments in the creator economy. The global collaboration combines NIQ’s unique data assets and expertise in outcome measurement with WeArisma’s leading technology platform and intelligence on creators around the world. “By leveraging our collective strengths, we are helping businesses make more informed decisions about their influencer marketing investments,” said Jason Tate, General Manager, Marketing Effectiveness at NIQ. “This strengthens our position as industry leaders in quantifying the impact of an increasingly important marketing channel around the world.&rdq...{}