Look Familiar? HEINZ Reveals the Striking Similarity that Fry Boxes Look Like the Iconic HEINZ Keystone in New Global Creative Campaign>

(BUSINESS WIRE) -- Today, HEINZ, the global leader in ketchup, announces a new global creative campaign - “Looks Familiar," highlighting the remarkable revelation that fry boxes across restaurants globally are shaped just like the unmistakable HEINZ Keystone logo. Living across eight global markets, the campaign demonstrates the inextricable link between the universally loved duo, showing fans all over the world that you can’t have fries without HEINZ. The french fry obsession is real, in fact they are the most ordered food item globally on Uber Eats¹ and remain a staple on more than half of all restaurant menus around the world.² Yet, while fry boxes look strikingly similar to their condiment counterpart, fries aren’t always served alongside HEINZ ketchup. Starting today, HEINZ is teaming up with the global delivery app Uber Eats to ensure fry lovers always have HEINZ. In select markets, consumers can get HEINZ for their fries on Uber Eats with an offer for half off a bottle of HEINZ Ketchup, uniting ketchup and fries across the globe.* Los Angeles-based fans can also visit participating Carl’s Jr. restaurants to receive free french fri...(BUSINESS WIRE) -- Today, HEINZ, the global leader in ketchup, announces a new global creative campaign - “Looks Familiar," highlighting the remarkable revelation that fry boxes across restaurants globally are shaped just like the unmistakable HEINZ Keystone logo. Living across eight global markets, the campaign demonstrates the inextricable link between the universally loved duo, showing fans all over the world that you can’t have fries without HEINZ. The french fry obsession is real, in fact they are the most ordered food item globally on Uber Eats¹ and remain a staple on more than half of all restaurant menus around the world.² Yet, while fry boxes look strikingly similar to their condiment counterpart, fries aren’t always served alongside HEINZ ketchup. Starting today, HEINZ is teaming up with the global delivery app Uber Eats to ensure fry lovers always have HEINZ. In select markets, consumers can get HEINZ for their fries on Uber Eats with an offer for half off a bottle of HEINZ Ketchup, uniting ketchup and fries across the globe.* Los Angeles-based fans can also visit participating Carl’s Jr. restaurants to receive free french fri...{}