Friday, June 7, 2013

ZTE Chooses Russia as Its First Country Out of China to Launch the 2013 Flagship Smartphones

The long awaited arrival of stylish and functional smartphones Grand S and Grand Memo to the Russian market has finally happened

MOSCOW - Thursday, June 6th 2013 [BUSINESS WIRE/ ME NewsWire]

ZTE today officially launched its new Grand Series Smartphones – the ZTE Grand S and ZTE Grand Memo – in Russia; the first country outside of China to sell the flagship smartphones.

Combining attractive design with high efficiency – the flagship phones feature powerful Quad-Core processors running at 1.5 GHz as well as a 13-megapixel camera capable of capturing HD video.

In addition to the Grand S and Grand Memo, two more smartphones were introduced: the ZTE Grand X Quad, designed for a younger audience, and the Dual-SIM card smartphone ZTE V880H – a helpful device for those looking to juggle professional and personal calls.

The new smartphones have already gained positive attention at mobile conferences around the world. For instance, both the Grand S and Grand Memo garnered favorable reviews from the world’s top mobile experts at the recent Mobile World Congress in Barcelona. Further, the Grand S has also been celebrated at the iF Design Awards 2013.

The Grand Series phones feature ZTE Mifavor UI, a new user interface for easy navigation. For instance, thanks to the ZTE Mifavor UI, one can operate a Grand Memo, featuring a 5.7 inch display, with only one hand.

The Grand S also features a large display, which allows the user to enjoy watching films with subtitles or browsing the Internet without having to enlarge specific parts of the pages. All the displays support HD.

Another attractive feature of the new phones is the battery life. The new Quad-Core processor allows for the phone to consume less energy and thus extend battery life – up to 400 hours in standby mode in the case of the Grand Memo. The Quad-Core processor has also helped enhance the user experience for quicker video playback, games and browsing.

One particular feature of the new Grand Series smartphones, which has attracted a lot of attention, is their design. Users will enjoy the elegant and impressive design of the Grand S and Grand Memo, as well as slightly futuristic look of the V880H, which includes a curved back cover that makes it comfortable to hold.

According to Mr. Ding Haomin, Vice President of ZTE Corporation, the launch of the Grand Series smartphones in Russia, particularly the Grand S and Grand Memo, signals a new era for ZTE and their growing relationship with Russian customers.

Details of the ZTE Grand Series are as follows:

ZTE Grand S is a flagship model powered by a Quad-Core 1.5 GHz processor with Android Jelly Bean OS. It has a 5-inch FHD display with a resolution of 1920x1080, a 13-megapixel primary and 2-megapixel front camera, and also supports Dolby Sound. Recommended price: 21990 rub.

ZTE Grand Memo - a powerful device with an impressive display. The first 5.7 inch Quad-Core 1.5 GHz smartphone in the world. It features a 13-megapixel camera supporting a wide variety of functions. This phone is compatible with HDTV devices. Grand Memo uses a high capacity battery, which can last for up to 400 hours on standby. Recommended price: 17990 rub.

ZTE Grand X Quad is a dual SIM-card phone with Quad-Core 1.2 GHz processor, running Google Android 4.2. A simple yet highly efficient smartphone with a high quality camera. It has a 5-inch display, which allows the user to play HD quality video. It also employs OGS technology helping the screen remain clearly visible even in bright light. Recommended price: 9990 rub.

ZTE V880H is a dual SIM-card phone, Quad-Core 1.2 GHz processor, running Google Android 4.2 The handset has a 4.5-inch display (16m colours) with a resolution of 800x480 pixels and a 5 megapixel camera. Recommended price: 7990 rub.

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Khisam Communications

Taufik Khisamov, +7 968 906 41 05

Taufik.Khisamov@khisam.com