Legendary luxury hotel brand launches global social media campaign with short films series to inspire unforgettable moments in travel
ME Newswire / Business Wire
MCLEAN, Va - Friday, September 13th 2013
Filmed in Chicago, Rome, Berlin and Shanghai, the cinematic, documentary-style series of Unforgettable Stories features cultural tastemakers and notable figures who have played a role in shaping Waldorf Astoria Hotels & Resorts’ unique and inspirational environments. Subjects include chefs, fashion designers and even the Berlin Zoo Biologist, who leads the Waldorf Astoria Berlin’s exclusive after-hours tour of the zoo.
The inaugural video by one of Hilton Worldwide’s two luxury brands, starring world-renowned Chef Heinz Beck, takes viewers on a virtual tour of one of Rome’s bustling farmers markets, shares the chef’s philosophies on food culture and divulges the secrets behind his three Michelin-starred restaurant, La Pergola, at Rome Cavalieri, Waldorf Astoria Hotels & Resorts.
“Waldorf Astoria Hotels & Resorts around the world offer guests the opportunity to create unforgettable memories through original programming and personalized service,” said John T. A. Vanderslice, global head, luxury and lifestyle brands, Hilton Worldwide. “We are delighted to highlight and celebrate the individuals who are instrumental in defining and curating the bespoke experiences and inspirational environments at all of our properties worldwide.”
Other videos in the Unforgettable Stories pipeline include: a visit to the factory and atelier of Howard Harris, the artist behind the epic iron curtain sculpture in the Waldorf Astoria Chicago lobby; a glimpse into “gladiator school” at the legendary Rome Cavalieri, Waldorf Astoria Hotels & Resorts; and a primer on Chinese Traditional medicine offered at the elegant Waldorf Astoria Shanghai on the Bund.
Other tastemakers featured in Unforgettable Stories include: art historian and curator, Alessandra Massini; the legendary, Michelin-starred Chef Pierre Gagnaire from Waldorf Astoria Berlin; Tom Hogan, Mixologist at Bernard’s bar at Waldorf Astoria Chicago; and Lisa Simeone and Gina Deary of Simeone Deary Design Group.
The Unforgettable Stories documentaries are hosted on the Waldorf Astoria Hotels & Resorts Facebook page and can be accessed through a custom built Facebook app unique to Unforgettable Stories at www.facebook.com/WaldorfAstoria. For more information about the Waldorf Astoria brand please visit www.waldorfastoria.com or http://news.waldorfastoria.com.
About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is a portfolio of 24 landmark destinations, each being a true reflection of their surroundings in the world’s most sought after locations. Unified by their inspirational environments and unparalleled guest service, Waldorf Astoria creates unique authentic moments through the delivery of True Waldorf Service. Personal concierges deliver unparalleled, bespoke service from the moment a guest books through check out. From signature culinary excellence, 12 world-class golf courses and 23 rejuvenating spas, Waldorf Astoria offers luxuriously appointed accommodations and unforgettable experiences. Waldorf Astoria is a global luxury brand of Hilton Worldwide with development plans to add 12 new hotels to the brand. Experience Waldorf Astoria by booking at www.waldorfastoria.com or learn more about this expanding portfolio by visiting http://news.waldorfastoria.com.
About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 94 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 4000 hotels and timeshare properties, with more than 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.
Contacts
John Walls
Hilton Worldwide
+1 901-374-6383
john.walls@hilton.com
Ani Zerounian
For Hilton Worldwide
+1 646-274-3631
azerounian@hlgrp.com
Permalink: http://www.me-newswire.net/news/8486/en
ME Newswire / Business Wire
MCLEAN, Va - Friday, September 13th 2013
Filmed in Chicago, Rome, Berlin and Shanghai, the cinematic, documentary-style series of Unforgettable Stories features cultural tastemakers and notable figures who have played a role in shaping Waldorf Astoria Hotels & Resorts’ unique and inspirational environments. Subjects include chefs, fashion designers and even the Berlin Zoo Biologist, who leads the Waldorf Astoria Berlin’s exclusive after-hours tour of the zoo.
The inaugural video by one of Hilton Worldwide’s two luxury brands, starring world-renowned Chef Heinz Beck, takes viewers on a virtual tour of one of Rome’s bustling farmers markets, shares the chef’s philosophies on food culture and divulges the secrets behind his three Michelin-starred restaurant, La Pergola, at Rome Cavalieri, Waldorf Astoria Hotels & Resorts.
“Waldorf Astoria Hotels & Resorts around the world offer guests the opportunity to create unforgettable memories through original programming and personalized service,” said John T. A. Vanderslice, global head, luxury and lifestyle brands, Hilton Worldwide. “We are delighted to highlight and celebrate the individuals who are instrumental in defining and curating the bespoke experiences and inspirational environments at all of our properties worldwide.”
Other videos in the Unforgettable Stories pipeline include: a visit to the factory and atelier of Howard Harris, the artist behind the epic iron curtain sculpture in the Waldorf Astoria Chicago lobby; a glimpse into “gladiator school” at the legendary Rome Cavalieri, Waldorf Astoria Hotels & Resorts; and a primer on Chinese Traditional medicine offered at the elegant Waldorf Astoria Shanghai on the Bund.
Other tastemakers featured in Unforgettable Stories include: art historian and curator, Alessandra Massini; the legendary, Michelin-starred Chef Pierre Gagnaire from Waldorf Astoria Berlin; Tom Hogan, Mixologist at Bernard’s bar at Waldorf Astoria Chicago; and Lisa Simeone and Gina Deary of Simeone Deary Design Group.
The Unforgettable Stories documentaries are hosted on the Waldorf Astoria Hotels & Resorts Facebook page and can be accessed through a custom built Facebook app unique to Unforgettable Stories at www.facebook.com/WaldorfAstoria. For more information about the Waldorf Astoria brand please visit www.waldorfastoria.com or http://news.waldorfastoria.com.
About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is a portfolio of 24 landmark destinations, each being a true reflection of their surroundings in the world’s most sought after locations. Unified by their inspirational environments and unparalleled guest service, Waldorf Astoria creates unique authentic moments through the delivery of True Waldorf Service. Personal concierges deliver unparalleled, bespoke service from the moment a guest books through check out. From signature culinary excellence, 12 world-class golf courses and 23 rejuvenating spas, Waldorf Astoria offers luxuriously appointed accommodations and unforgettable experiences. Waldorf Astoria is a global luxury brand of Hilton Worldwide with development plans to add 12 new hotels to the brand. Experience Waldorf Astoria by booking at www.waldorfastoria.com or learn more about this expanding portfolio by visiting http://news.waldorfastoria.com.
About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 94 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 4000 hotels and timeshare properties, with more than 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.
Contacts
John Walls
Hilton Worldwide
+1 901-374-6383
john.walls@hilton.com
Ani Zerounian
For Hilton Worldwide
+1 646-274-3631
azerounian@hlgrp.com
Permalink: http://www.me-newswire.net/news/8486/en