Friday, April 19, 2024

DHL & Horizon FCB Dubai send a parcel back in time

 Dubai, United Arab Emirates - Thursday, 18. April 2024 AETOSWire


In an industry-first, DHL, in partnership with Horizon FCB Dubai, showcased a transcontinental achievement: delivering a parcel back in time. This initiative highlights DHL’s speed and reliability by delivering a birthday present across the International Date Line—from Tokyo on January 26th to Los Angeles on January 25th—just in time for a granddaughter's birthday.


The campaign targets a wide audience with a nostalgic story that enhances brand loyalty and showcases DHL's superior delivery capabilities.


Mohamed Bareche, Executive Creative Director at Horizon FCB Dubai, explains, "Our goal was to highlight not only our speed but our innovation by delivering parcels back in time. Orchestrating filming across two continents in two days and timing the perfect flight slot for the parcel was an immense challenge, but ultimately fulfilling."


Colin Smith, Creative Director, commented, "Using a birthday theme emphasized DHL’s reliability and our ability to enhance daily life significantly."


Reham Mufleh, Managing Director, added, "This idea illustrates DHL’s dedication to delivering not just packages, but emotions, proving that some ideas—like moments—are ‘Never Finished’."


This campaign, epitomized by the tagline "Delivered yesterday," positions DHL as a leader in both innovation and customer service, making the impossible, possible.


 


Credits:


 


Agency : Horizon FCB Dubai


Global CCO : Danilo Boer


Global CCO : Andrés Ordóñez


CEO : Mazen Jawad


Managing Director : Reham Mufleh


Executive Creative Director : Mohamed Bareche


Account Director : Farouk Haber


Creative Director : Colin Smith


Associate Creative Director : Thomas Nicolae


Associate Creative Director : Antonio Cué


Senior Art Director & Motion Designer : Ahmed Montaser


Post-production : Mariam Adel Awad & Antoine Nassif


Production House : Saturated Productions San Francisco


Director & Editor : Romain Thomassin


Color grading : VIVID Post House


MD : Ahmed Morsi


Colorist : Essam Abdelsalam


Music editing and SFX : Vox Haus


Head of projects : Matheus Gugelmim


Music producer : Daniel Dalla Corte & Ícaro Guedes


SFX : Cássio Machado


 


Client : DHL Express MENA


Marketing Director : Najwa Raslan


PR Director : Joshua Mathias


 



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Contacts

Reham Mufleh


Horizon FCB - Managing Director


+971557442241


reham.mufleh@horizonfcb.com