Dubai, United Arab Emirates - Friday, 06. December 2024 AETOSWire
The
5th Moscow Interior and Design Week, one of the leading industry
events, brought together over 1,100 companies, including 45
international participants. The event attracted more than 180,000
visitors over four days. The project will culminate in an exhibition at
the New Tretyakov Gallery, showcasing the best works from the event. The
exhibition will open on December 24 and will run for an entire year.
This
year’s central theme was Russian style. Representatives from 22
countries, including Egypt, Peru, Ecuador, Turkey, Mexico, Iran,
Belarus, and Colombia, as well as buyers from China, attended to explore
how Russian traditions are expressed in the designs of domestic brands.
Particular
attention was drawn to the "Made in Moscow" project, which featured
products by Moscow-based manufacturers, including wooden furniture in
Russian style and home décor inspired by Russian fairy tales. The
collective stand and local goods market showcased over 50 brands. A
life-sized fairy-tale log cabin became a standout attraction, with
visitors greeted inside by characters from children’s stories, such as
Baba Yaga and Vasilisa the Wise. This creative marketing approach
generated significant excitement among guests and foreign delegations
from China and Egypt, who were especially captivated by a
limited-edition home décor collection inspired by the works of renowned
artist Ivan Golikov, known for his illustrations for “The Tale of Igor's
Campaign”. The collection was created in collaboration with
contemporary artists from the “Crafts Laboratory” and featured
fantastical creatures like the Palekh horse, painted by artisans from
the Palekh Folk Art Workshop.
The exhibition was designed as a
platform to promote business growth in the decorative and interior
design sectors. It served as a key venue for international and domestic
experts to exchange knowledge and foster open dialogue within the
industry. As part of the business program, Moscow welcomed globally
renowned international designers as special guests of the 5th Moscow
Interior and Design Week.
The exhibition also featured an
innovation zone curated by the Moscow Innovation Cluster, where
attendees could explore unique solutions for façade and storefront
design, as well as home and office technologies. Highlights included a
façade system that converts sunlight into electricity, a dynamic
"dancing" wall, a spherical LED screen, and “smart” glass that turns
opaque when needed.
Participants were also offered the
opportunity to connect with manufacturers in a new format — observing
the full production cycle and learning about the materials used by
domestic companies. The excursion program featured nine Moscow-based
companies and welcomed over 400 guests.
Additionally, exhibition
visitors engaged in various activities, including masterclasses led by
industry professionals, collaborative interior design projects with
experts, and open consultations with leading Russian designers.
The
project’s grand finale will be the exhibition “110 Years of Russian
Design” at the New Tretyakov Gallery, featuring the best works from the
5th Moscow Interior and Design Week. The display will include
tapestries, ceramics, lighting fixtures, textiles, and more. Opening on
December 24, the exhibition will run for an entire year, emphasizing
that design is not only about aesthetics but also a cultural code
materialized in everyday objects.
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Contacts
Melwyn Abraham
melwyn@matrixdubai.com