LISBON, Portugal - Wednesday, 12. March 2025
First-ever global
no-alcohol beer partnership in WSL history will enhance moments of
relaxation and celebration for athletes and fans
(BUSINESS
WIRE)--Today, Corona Cero, the award-winning no-alcohol beer brand,
proudly announces a new four-year partnership with the World Surf League
(WSL). This marks the league's first-ever global partnership with a
no-alcohol beer brand, building on its eight-year partnership with
Corona. Together, Corona Cero and WSL will bring more choice for
athletes and fans while embracing the laid-back spirit that defines both
surfing and the Corona brand ethos.
Following Corona Cero’s
triple-digit volume growth in 2024, the WSL partnership reinforces the
brand’s commitment to moderation, relaxation, and celebration.
“Surfing
is more than just a sport—it’s a lifestyle that embraces balance,
nature, and the importance of unwinding,” said Clarissa Pantoja, Global
VP of Corona. “This partnership between the WSL and Corona Cero is a
unique opportunity that provides more choices for athletes and fans at
events, while also allowing the brand to enhance moments of relaxation
and enjoyment for everyone involved.”
Kicking off with the MEO
Rip Curl Pro in Portugal, presented by Corona Cero, surfers and fans of
legal drinking age will have the chance to enjoy Corona Cero during the
surfing action.
During the WSL Championship Tour (CT), Corona
Cero will be integrated throughout most of WSL’s premier events,
delivering broadcast innovations, digital content, and immersive
activations designed to bring fans closer to the action. The brand will
also implement its Relaxation Clause in all WSL athlete contracts, a
commitment Corona launched in 2024 that ensures all its partnered
athletes – including WSL surfers Gabriel Medina and Tatiana Weston Webb –
have dedicated time to relax and unwind as part of their contracts.
“We’re
thrilled to expand our long-standing global relationship with the
Corona brand and to welcome Corona Cero to the WSL. We celebrate the
addition of Corona Cero to the Tour, and their ongoing support of
professional surfing,” said Ryan Crosby, WSL CEO. “Together we share a
passion for the beach, adventure, and sustainability. This relationship
touches all aspects of the sport and our shared athletes. We look
forward to continuing this global partnership for years to come.”
Stay
tuned for more updates on how Corona Cero will bring this global
partnership to life throughout the 2025 WSL season. More information can
be found by following @Corona and @WSL on all social platforms.
About Corona Global
Corona,
an AB InBev global brand*, is the iconic beer brand that is synonymous
with paradise with a presence in 180 countries. Recognized as the
world’s most valuable beer brand in Kantar’s BrandZ global 2024
rankings, Corona invites the world outside, beckoning you to reconnect
with your essential nature and embrace the simple pleasures of life. But
it's not just about the beer – it's about the ritual. The ritual of
adding a slice of lime to your Corona, an experience that elevates the
moment. Corona isn't just a beverage; it's nature in a bottle. And we
strive to help protect nature and have become the first global beverage
brand with a net-zero plastic footprint. This builds on our longstanding
ambition to help protect the world’s oceans and beaches from plastic
pollution. Every sip of Corona is a celebration of nature and the beauty
of the world around us.
*Corona is not sold by AB InBev in the United States.
About AB InBev
Anheuser-Busch
InBev (AB InBev) is a publicly traded company (Euronext: ABI) based in
Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and
South Africa (JSE: ANH) stock exchanges and with American Depositary
Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we
dream big to create a future with more cheers. We are always looking to
serve up new ways to meet life’s moments, move our industry forward and
make a meaningful impact in the world. We are committed to building
great brands that stand the test of time and to brewing the best beers
using the finest ingredients. Our diverse portfolio of well over 500
beer brands includes global brands Budweiser®, Corona®, Stella Artois®
and Michelob Ultra®; multi-country brands Beck’s®, Hoegaarden® and
Leffe®; and local champions such as Aguila®, Antarctica®, Bud Light®,
Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®,
Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing
heritage dates back more than 600 years, spanning continents and
generations. From our European roots at the Den Hoorn brewery in Leuven,
Belgium. To the pioneering spirit of the Anheuser & Co brewery in
St. Louis, US. To the creation of the Castle Brewery in South Africa
during the Johannesburg gold rush. To Bohemia, the first brewery in
Brazil. Geographically diversified with a balanced exposure to developed
and developing markets, we leverage the collective strengths of
approximately 144 000 colleagues based in nearly 50 countries worldwide.
For 2024, AB InBev’s reported revenue was 59.8 billion USD (excluding
JVs and associates).
ABOUT THE WSL
The World Surf League
(WSL) is the global home of competitive surfing, crowning World
Champions since 1976 and showcasing the world’s best surfing. The WSL
oversees surfing’s global competitive landscape and sets the standard
for elite performance in the most dynamic playing field in all of
sports. With a firm commitment to its values, the WSL prioritizes the
protection of the ocean, equality, and the sport’s rich heritage, while
championing progression and innovation.
For more information, please visit WorldSurfLeague.com.
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Contacts
AB InBev Media Relations
E-mail: media.relations@ab-inbev.com
WSL
E-mail: press@worldsurfleague.com