Wednesday, July 3, 2013

World Smart Energy Week - Now a Biannual Show

TOKYO - Wednesday, July 3rd 2013 [ME NewsWire]

PV EXPO OSAKA 2013

PV SYSTEM EXPO OSAKA 2013

1st SMART COMMUNITY EXPO OSAKA

World Smart Energy Week 2014 WIND EXPO 2014

FC EXPO 2014 BATTERY JAPAN

(BUSINESS WIRE)-- Reed Exhibitions Japan will be launching 3 new shows "PV EXPO OSAKA 2013" http://www.pvexpo-kansai.jp/en/, "PV SYSTEM EXPO OSAKA 2013" http://www.pvs-kansai.jp/en/ and "1st SMART COMMUNITY EXPO OSAKA" http://www.smartcommunity-kansai.jp/en/ this fall as part of the family of World Smart Energy Week shows. http://www.wsew.jp/en/

The 3 shows will be held separately from the annually held World Smart Energy Week (in Tokyo) and will take place in Osaka (Western Japan) from October 2-4, thus making World Smart Energy Week a biannual show.

The transition from an annual to a biannual show will provide a wider window of opportunity and add flexibility for existing participants and new potential exhibitors/visitors who are interested in getting involved in the Japanese/Asian-Pacific market.

Reasons for the launch:

Western Japan is one of the regions in Japan which is strongly devoted to smart/renewable energy. A number of projects are taking place and many major firms of the industry and factories are based in the region, making it a very attractive place to conduct business.

Despite its potential, there are no major smart/renewable energy related trade shows in western Japan, so launching World Smart Energy Week in Osaka is sure to beneficial for many industry professionals. Show Management had carried out a questionnaire regarding the launch of the Osaka show and many existing exhibitors of World Smart Energy Week had requested for a show in the Western area of Japan as many of their customers are based there.

What to expect:

With its history and established reputation to be the gateway into the Japanese/Asian-Pacific market, the Tokyo show will initially be bigger, and gather professionals from various countries/regions, but the Osaka show will be ideal to expand and explore new business opportunities especially in Western Japan.

Due to the market conditions and the requests from existing exhibitors of World Smart Energy Week, the Osaka show will start with two major areas (PV and smart community), but Show Management is looking to expand the show. For instance, an option would be to increase the range of energy sectors involved in SMART COMMUNITY EXPO http://www.smartcommunity-kansai.jp/en/ such as wind energy http://windexpo.jp/en/, fuel cells http://www.fcexpo.jp/en/, rechargeable battery http://www.batteryjapan.jp/en/ etc.

Overall the show is expected to attract 300 exhibitors and 20,000* potential visitors. (*including all concurrent shows) from all over Japan, Asia and the World.

Read more >> http://www.smartcommunity-kansai.jp/en/doc/preshowreport/

Post-Show Report: World Smart Energy Week 2013 > http://www.wsew.jp/en/doc/postshowreport/

What is World Smart Energy Week:

A group of the world's leading B-to-B trade show covering a wide range of smart/renewable energy. It is the biggest show of its kind in Japan.

From power generation, energy storage, energy distribution to smart/renewable energy related applications and technologies…the show will offer infinite business opportunities, solutions and connections with industry professionals from all over Japan and the world.

Due to the growing reputation and fortunate market conditions, World Smart Energy Week has been consecutively successful over the years. Both exhibitors and visitors have been earning results and consider the show as the best business platform.

(Reference: Post Show Report 2013 http://www.wsew.jp/en/doc/postshowreport/)

Photos/Multimedia Gallery Available:  http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50663424&lang=en

Contacts

World Smart Energy Week Show Management

Reed Exhibitions Japan Ltd.

Ena MASUI, +81-3 3349 8518

International PR

FAX: +81-3 3349 8530

fc-pr@reedexpo.co.jp

Official Website: http://www.wsew.jp/en/




 

Philip Morris International Welcomes Decision by World Bank Tribunal to Hear Treaty Challenge to Uruguay's Excessive Tobacco Measures

LAUSANNE, Switzerland - Wednesday, July 3rd 2013 [ME NewsWire]

(BUSINESS WIRE)-- Philip Morris International (PMI) (NYSE/Euronext Paris: PM) welcomed the decision by a World Bank arbitration tribunal to hear a claim that Uruguay violated multiple provisions of its Bilateral Investment Treaty (BIT) with Switzerland. In order to attract foreign investment, Uruguay signed more than twenty BITs under which it made firm commitments to respect intellectual property rights and the rule of law. At issue in this case are extreme and unnecessary restrictions imposed on the sale and packaging of tobacco products that conflict with Uruguay’s obligations under the treaty.

Commenting on the ruling, PMI spokesperson Julie Soderlund said:

“This ruling holds Uruguay accountable to its international obligations, accountability the country sought to avoid in domestic courts and again before this Tribunal.

“The measures unjustifiably restrict legitimate businesses from selling their products and using their trademarks while increasing incentives for black market cigarettes, which already amount to a quarter of all tobacco products consumed in the country.

“We look forward to a full and independent assessment of these arbitrary and unnecessary regulations.”

At issue in this case are two regulations that Uruguay imposed in 2009:

1. ‘Single Presentation’ Ordinance: This regulation restricts competition to the detriment of foreign investors because it prohibits sales of more than one variation of cigarettes under a single brand name. For example, Marlboro Red, Gold, Blue and Green cannot be sold at the same time. Only one of those variants may be in the market. As a result, PMI was forced to withdraw 7 out of 12 cigarette varieties from sale in the country.

2. 80% Health Warning Requirement: Until 2009, health warning labels covered 50% of cigarette packaging in Uruguay, a percentage that PMI did not oppose. Uruguay increased the size to 80% on both the front and back of the pack, despite the fact that the 2009 Global Adult Tobacco Survey found that the awareness of the health risks of smoking is universal in the country. This requirement violates Uruguay’s BIT agreement because it leaves virtually no space on the pack for the display of legally protected trademarks.

In rejecting Uruguay's jurisdictional objections, the Tribunal cleared the way for PMI to show that these two regulations are arbitrary, unnecessary and violate the country’s international commitments.

The Tribunal will, in consultation with the parties, establish a briefing schedule to address the merits of the dispute, followed by a hearing. The hearing is likely to take place towards the end of 2014 or in early 2015. It is expected a decision will be reached in 2 to 3 years.

# # #

For further information, please visit: http://www.pmi.com/eng/media_center/company_statements/Pages/uruguay_bit_claim.aspx

About Philip Morris International Inc.

Philip Morris International Inc. (PMI) is the leading international tobacco company, with seven of the world’s top 15 international brands, including Marlboro, the number one cigarette brand worldwide. PMI’s products are sold in more than 180 markets. In 2012, the company held an estimated 16.3% share of the total international cigarette market outside of the U.S., or 28.8% excluding the People’s Republic of China and the United States. For more information, see www.pmi.com.

Contacts

Philip Morris International media office

Media enquiries

T: +41 (0)58 242 4500

E: media@pmi.com


Permalink: http://me-newswire.net/news/7854/en

TSYS Completes Acquisition of NetSpend

COLUMBUS, Ga. & AUSTIN, Texas - Tuesday, July 2nd 2013 [ME NewsWire]

(BUSINESS WIRE)-- TSYS (NYSE: TSS) and NetSpend Holdings, Inc. (NASDAQ: NTSP) announced today that TSYS has completed its acquisition of NetSpend. NetSpend is now a wholly owned TSYS subsidiary and TSYS’ fourth operating segment focusing on direct to consumer products and services. NetSpend will continue to be led by chief executive officer Dan Henry and president Chuck Harris. The segment will report directly to Troy Woods, president and chief operating officer of TSYS.

Headquartered in Austin, Texas, NetSpend is a leading provider of general purpose reloadable (GPR) prepaid debit cards, PayCards and related financial services to the estimated 68 million underbanked consumers in the United States who do not have a traditional bank account or who rely on alternative financial services.

“This is a transformational day for everyone at TSYS and NetSpend, as this deal brings together two companies with a shared vision and purpose that focuses on meeting the needs of people. It also takes TSYS closer to the consumer than we have ever been before,” said Philip W. Tomlinson, chairman and chief executive officer of TSYS. “Our strategy has been, and continues to be, to further expand our role in the payments value chain and bring more innovative solutions to market. The acquisition of NetSpend is further evidence that we are moving forward in that direction, and have strengthened our foothold in the rapidly growing prepaid industry.”

“This is a truly amazing time at NetSpend, and we are ready to get to work,” said Dan Henry, chief executive officer of NetSpend. “Being able to tap into the strength and resources of TSYS and combine them with the unique product set and fast growing business of NetSpend will enable us to better serve the underbanked market, which is our focus and our passion.”

NetSpend previously operated as a publicly traded company. NetSpend common stock ceased trading on NASDAQ prior to the opening of trading on Monday, July 1, 2013, and will be delisted. Under the terms of the definitive merger agreement between the parties, NetSpend stockholders are entitled to receive $16.00 per share in cash for each share of NetSpend common stock that they hold. Letters of transmittal allowing NetSpend stockholders of record to deliver their shares to the paying agent in exchange for payment of the merger consideration will be distributed shortly after the closing. Stockholders of record should be in receipt of the letter of transmittal before surrendering their shares. Stockholders who hold shares through a bank or broker will not have to take any action to have their shares converted into cash, as such conversions will be handled by the bank or broker.

Additional details of the acquisition, as well as revised 2013 guidance for TSYS, will be discussed on the company’s second-quarter analyst call on July 23, 2013.

About NetSpend

NetSpend is a leading provider of general-purpose reloadable prepaid debit cards and related financial services to the estimated 68 million underbanked consumers in the United States who do not have a traditional bank account or who rely on alternative financial services. The Company's mission is to develop products and services that empower underbanked consumers with the convenience, security and freedom to be self-banked. Please visit http://www.netspend.com for more information.

About TSYS

At TSYS, (NYSE: TSS), we believe payments should revolve around people — not the other way around. We call this belief "People-Centered PaymentsSM." By putting people at the center of every decision we make, with unmatched customer service and industry insight, TSYS is able to support financial institutions, businesses and governments in more than 80 countries. Offering merchant payment-acceptance solutions as well as services in credit, debit, prepaid, mobile, chip, healthcare and more, we make it possible for those in the global marketplace to conduct safe and secure electronic transactions with trust and convenience.

TSYS’ headquarters are located in Columbus, Georgia, with local offices spread across the Americas, EMEA and Asia-Pacific. TSYS provides services to more than half of the top 20 international banks, and has been named one of the 2013 World's Most Ethical Companies by Ethisphere magazine. TSYS routinely posts all important information on its website, for more please visit us at www.tsys.com.

Contacts

TSYS Media Relations

Cyle Mims, +1-706-644-3110

cylemims@tsys.com



TSYS Investor Relations

Shawn Roberts, +1-706-644-6081

shawnroberts@tsys.com






Tuesday, July 2, 2013

Mark Weinberger becomes EY Global Chairman and CEO

LONDON - Tuesday, July 2nd 2013 [ME NewsWire]

    Building a better working world adopted as purpose
    EY adopted as global brand name
    New logo unveiled

(BUSINESS WIRE)-- EY announced today that Mark Weinberger has become Global Chairman and CEO. The professional services organization also announced the adoption of EY as its global brand name, unveiled a new logo and adopted Building a better working world as its purpose.

Mark, 51, has had a distinguished career with a track record of leadership both inside and outside of EY. Mark has previously served as the Global and Americas Head of Tax and on the Global and Americas Executive. He has been a senior advisory partner for many of EY’s largest clients and also served on the Global Markets Executive and Global Public Policy Committees. Mark was the Assistant Secretary of the US Treasury (Tax Policy) under President George W. Bush and he was appointed to the US Social Security Advisory Board by President Clinton.

Mark says, “It is a privilege to lead this great organization in these dynamic times and I’m looking forward to tackling the challenges ahead. EY has a proud history that stretches back more than a century. Over that time we have forged our reputation based on quality, trust and integrity. We are building on our history and our reputation to create our future.”

Building a better working world

From today Building a better working world will serve as both EY’s purpose and our tagline, becoming central to our brand.

Mark comments, “Every day, every EY person is part of building a better working world – for our clients, our communities, and our families. We believe that everything we do – every audit, every tax return, every advisory opportunity, every interaction with a client or colleague – contributes to building a better working world.

“We know that building a better working world is an ambitious objective but it is an incredibly important aspiration and will be front and center of everything we do as an organization.”

Mark continues, “In a better working world trust increases, so capital flows smoothly and investors make informed decisions. Businesses grow sustainably, employment rises, consumers spend and businesses invest in their communities. More than just growth, a better working world harnesses and develops talent in all its forms and encourages collaboration.

“We understand our obligation to look beyond our self interest and engage with the world. We use our global reach and our relationships with clients, governments and other stakeholders to create positive change. We do this through who we are and what we stand for and most importantly we back it up by how we act.”

Our values

Our values define who we are.

As Mark explains, “Our values are the fundamental beliefs of our organization and remain the bedrock of our culture. They are one of the most important sources of our organizational strength. We encourage and expect our people to demonstrate integrity, respect and teaming, have the energy, enthusiasm and courage to lead and build relationships based on doing the right thing.”

Simplifying our name and redesigning our logo

At the same time, EY is taking the opportunity to simplify its name and redesign its logo.

As Mark explains, “From 1 July we will be called EY. Shortening our name will provide consistency and ease of use for EY practices and clients around the world. We have also redesigned our logo, reflecting our new brand name clearly in the design. Our new brand name and logo demonstrate clearly and boldly who we are and reflect the goal we have recently set ourselves to be the number one brand in our profession.”

Thank you to Jim Turley

Mark concludes, “I would like to take this opportunity on behalf of all the people of EY to express our heartfelt appreciation to our outgoing Chairman and CEO Jim Turley, for everything he has done for our profession over the last 12 years as Chairman and CEO, and for his 36 years of service to EY. I am committed to build on the strong foundation he has created.”

-ends-

Notes to editors

Mark Weinberger’s biography and photograph are available on request. The new EY logo is attached.

About EY

EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.

This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.

Contacts

EY

Will White, +44 20 7980 0146

Director of Global Media Relations

wwhite@uk.ey.com





 

Mallinckrodt plc Begins Trading on New York Stock Exchange

Spin-off from Covidien plc creates new global specialty pharmaceuticals company

DUBLIN - Monday, July 1st 2013 [ME NewsWire]

(BUSINESS WIRE)-- Mallinckrodt plc (NYSE: MNK) begins “regular-way” trading today on the New York Stock Exchange as an independent, global specialty pharmaceuticals company under the symbol MNK. Mallinckrodt completed its previously announced separation from Covidien plc (NYSE: COV) in a spin-off to shareholders on Friday, June 28.

“Today marks a significant new chapter in Mallinckrodt’s proud history,” said Mark Trudeau, President and CEO of Mallinckrodt. “We are well positioned to leverage the skills and capabilities that have been developed over 145 years of pharmaceuticals industry experience. There are many benefits to our being independent that will accrue to Mallinckrodt’s shareholders, customers and employees going forward. We are excited about the growth opportunities that lie ahead.”

Covidien announced in December 2011 that it planned to spin off its pharmaceuticals business to its shareholders. While both companies are leaders in their respective industries, each has different long-term objectives – and, separately, each has the ability to improve their independent strategies and invest in the opportunities that make the most sense for their businesses.

By leveraging its core strengths in formulation, development, manufacturing, distribution and commercialization in attractive markets such as controlled substances, Mallinckrodt believes it can expand overall sales by accelerating growth in its Specialty Pharmaceuticals segment.

The distribution of Mallinckrodt ordinary shares took place on June 28, 2013. In the distribution, Mallinckrodt issued one ordinary share for every eight Covidien ordinary shares held as of the close of business on June 19, 2013, the date of record for the distribution.

ABOUT MALLINCKRODT

Mallinckrodt is a leading global specialty pharmaceuticals business that develops, manufactures, markets and distributes specialty pharmaceutical products and medical imaging agents with the highest quality standards and care. The company’s Specialty Pharmaceuticals segment includes branded and generic drugs, and the Global Medical Imaging segment includes contrast media and nuclear imaging agents. Mallinckrodt has approximately 5,500 employees worldwide with direct sales in roughly 50 countries and distribution in approximately 40 countries. The company’s 2012 revenue totaled $2.1 billion. To learn more about Mallinckrodt, visit www.mallinckrodt.com.

FORWARD-LOOKING STATEMENTS

Any statements contained in this communication that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include, but are not limited to, statements about future financial condition and operating results, economic, business, competitive and/or regulatory factors affecting our business, and the effect of the separation of Mallinckrodt’s business from Covidien. Any forward-looking statements contained herein are based on our management's current beliefs and expectations, but are subject to a number of risks, uncertainties and changes in circumstances, which may cause actual results or Company actions to differ materially from what is expressed or implied by these statements. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, our ability to receive procurement and production quotas granted by the U.S. Drug Enforcement Administration, our ability to obtain and/or timely transport molybdenum-99 to our technetium-99m generator production facilities, customer concentration, cost-containment efforts of customers, purchasing groups, third-party payors and governmental organizations, our ability to successfully develop or commercialize new products, our ability to protect intellectual property rights, competition, our ability to integrate acquisitions of technology, products and businesses, product liability losses and other litigation liability, the reimbursement practices of a small number of large public or private issuers, complex reporting and payment obligation under healthcare rebate programs, changes in laws and regulations, conducting business internationally, foreign exchange rates, material health, safety and environmental liabilities, litigation and violations and information technology infrastructure. These and other factors are identified and described in more detail in the “Risk Factors” section of the Form 10 Registration Statement, as amended. We disclaim any obligation to update these forward-looking statements other than as required by law.

Contacts
Mallinckrodt plc
Lynn Phillips, 314-654-3263
Manager, Media Relations
lynn.phillips@mallinckrodt.com


Meredith Fischer, 314-654-6595
Senior Vice President, Communications
meredith.fischer@mallinckrodt.com


John Moten, 314-654-6650
Vice President, Investor Relations
john.moten@mallinckrodt.com

Monday, July 1, 2013

Airpush Launches ‘AirDSP’ to Provide Effortless Real-time Bidding Capability for Company’s 5,000+ Mobile Advertisers

LOS ANGELES - Monday, July 1st 2013 [ME NewsWire]

Advertisers Can Now Compete in Mobile RTB Market from Single, World-Class Interface, With Access to Multiple Exchanges, Unprecedented Optimization Capabilities, Rich Audience Targeting

(BUSINESS WIRE)-- Airpush (www.Airpush.com), winner of “Best Mobile Ad Network” at the 2012 MEA’s, today unveiled its “AirDSP” platform to provide mobile real-time bidding capability for the company’s 5,000+ advertisers.

Using AirDSP, advertisers can run campaigns across all major mobile RTB exchanges and SSPs from a single interface, using the most advanced optimization and audience targeting tools in the industry. Airpush has partnered with Inneractive, MobClix, MoPub, OpenX, Smaato and other mobile RTB supply sources around the world, in order to provide AirDSP clients with nearly limitless scale for RTB campaigns.

“Real-time bidding in mobile has recently experienced explosive growth, but the barriers to entry are extremely high for advertisers who want to enter the market and be competitive,” said Asher Delug, Airpush Founder and CEO. “Only the largest advertisers and agencies are equipped to build connectivity to the exchanges, develop a bidding algorithm and media buying interface, and acquire data at a scale that is required to be competitive in today’s mobile RTB market. Our vision for AirDSP was to break down those barriers to entry and give our 5,000+ advertisers a world-class platform to enter the mobile RTB market effortlessly.”

One of AirDSP’s flagship features is Optimizer, a breakthrough, patent-pending optimization tool that can dramatically improve the performance of any RTB campaign. Optimizer “democratizes” the mobile RTB market by giving self-serve advertisers a level of bidding precision that was previously available only to programmatic buyers. The tool’s core functionality is to display campaign performance metrics and trends across a high number of targeting parameters, while enabling advertisers to manage different bids, creatives, and landing pages for each targeting parameter independently. For example, a restaurant chain promoting a coupon campaign can automatically change the ad creative during breakfast, lunch, and dinner hours as well as raise bids 30 percent during the most profitable meal time.

In another major benefit to Airpush clients, AirDSP features a comprehensive set of open APIs. This enables agencies, ad networks, and resellers to offer mobile real-time bidding functionality to their clients via their own customer portal on a private-label basis. Every feature available in the AirDSP portal has been exposed via open APIs, enabling clients to fully replicate the power of AirDSP within their own web applications.

AirDSP is currently available on www.airpush.com. Current advertisers can log into their existing self-serve accounts for immediate access, and new advertisers can easily sign up by creating a free advertiser account on the Airpush website.

About Airpush

Named “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards, Airpush is on a mission to redefine mobile advertising for publishers and advertisers. More than 100,000 apps and 5,000 advertisers rely on Airpush to deliver the industry's highest performance, driven by exceptional ad formats and targeting technology. Founded in 2011 by mobile advertising veterans, the company has approximately 140 employees and offices in Los Angeles and Bangalore. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds

Contacts
Edge Communications, Inc.
Ken Greenberg, 323-469-3397
ken@edgecommunicationsinc.com

Sunovion Pharmaceuticals Inc. Announces FDA Approval of Latuda® (lurasidone HCl) as Monotherapy and Adjunctive Therapy in Adult Patients with Bipolar Depression

MARLBOROUGH, Mass. - Monday, July 1st 2013 [ME NewsWire]

First Atypical Antipsychotic Indicated for the Treatment of Major Depressive Episodes Associated with Bipolar I Disorder (Bipolar Depression) Both as Monotherapy and as Adjunctive Therapy with Either Lithium or Valproate

(BUSINESS WIRE)-- Sunovion Pharmaceuticals Inc. today announced that the U.S. Food and Drug Administration (FDA) approved two new indications for the use of Latuda® (lurasidone HCl) as 1) monotherapy and 2) adjunctive therapy with either lithium or valproate, both to treat adult patients with major depressive episodes associated with bipolar I disorder (bipolar depression).1

“These two approvals represent a significant milestone not only for Sunovion and DSP, but for the millions of Americans who are living with bipolar disorder and struggling to manage the symptoms of bipolar depression,” said Masayo Tada, Representative Director, President and Chief Executive Officer of Dainippon Sumitomo Pharma Co., Ltd. “We look forward to building on the strong foundation started in the United States to bring LATUDA to other markets around the world. In addition, we are preparing for Phase 3 clinical trials for bipolar I disorder (bipolar depression) in Japan, an important market for us, where Phase 3 clinical trials for schizophrenia are already underway. This is part of Sunovion and DSP’s ongoing commitment to researching, developing and commercializing new treatments for people with mental illness.”

Two positive double-blind, randomized, placebo-controlled, six-week clinical trials supported the two new indications for LATUDA for the treatment of adult patients with bipolar depression, both as monotherapy (PREVAIL 2) and as adjunctive therapy (added to background treatment with lithium or valproate) (PREVAIL 1). In both studies, the pre-specified primary endpoint was reduction in depressive symptoms, as measured by change from baseline in the Montgomery-Asberg Depression Rating Scale (MADRS) total score at Week 6. The key secondary endpoint (i.e., adjusted for multiple comparisons) was change from baseline in the Clinical Global Impression-Bipolar Version-Severity of Illness (CGI-BP-S) score at Week 6. Other secondary endpoints included changes from baseline at Week 6 in responder rates; rates of remission; Hamilton Anxiety Rating Scale (HAM-A); Sheehan Disability Scale (SDS); Quick Inventory of Depressive Symptomatology-Self-Report (QIDS-SR16); and Quality of Life, Enjoyment and Satisfaction Questionnaire-Short Form (Q-LES-Q-SF).

Both studies showed that treatment with LATUDA resulted in statistically significant reductions in MADRS scores at study endpoint compared to placebo, with significant separation from placebo observed as early as Week 2 of treatment. Additionally, across both studies, patients receiving LATUDA demonstrated statistically significant improvements vs. placebo at Week 6 on secondary endpoints, including CGI-BP-S, responder rates, rates of remission, anxiety symptoms, self-assessment of depression, as well as measures of functionality and quality and enjoyment of life.

The most common adverse reactions (incidence ≥5%, in either dose group, and at least twice the rate of placebo) in patients receiving LATUDA as monotherapy were akathisia, extrapyramidal symptoms, somnolence, nausea, vomiting, diarrhea, and anxiety; discontinuation rates due to any adverse reaction were 6.0% for LATUDA and 5.4% for placebo. In adjunctive treatment, the most common adverse reactions in patients receiving LATUDA (incidence ≥5% and at least twice the rate of placebo) were akathisia and somnolence; discontinuation rates due to any adverse reaction were 5.8% for LATUDA and 4.8% for placebo. Patients treated with LATUDA also experienced low rates of change in weight, body mass index (BMI), lipid parameters and measures of glycemic control.

“Patients with bipolar disorder spend the majority of their symptomatic time in the depressed phase of the illness. This phase most commonly results in impaired function, a remarkable decrease in quality of life and may lead to increased risk for attempted suicide,” said Joseph Calabrese, M.D., Professor of Psychiatry and Director of the Mood Disorders Program at University Hospitals Case Medical Center, Case Western Reserve University. “Unfortunately, there are very few treatments specifically approved to treat the symptoms of bipolar depression, which represents a very large unmet medical need for patients and their families.”

“The pharmacological profile of LATUDA, together with preclinical and initial clinical findings, suggested the potential for efficacy in depressive episodes associated with bipolar disorder. Historically, it has been difficult to show efficacy in clinical trials for the treatment of bipolar depression, but we felt strongly it was the right path to take given the high unmet need,” said Antony Loebel, M.D., Executive Vice President and Chief Medical Officer of Sunovion Pharmaceuticals Inc. “We are pleased that the two new LATUDA indications for monotherapy and adjunctive treatment of bipolar depression are supported by robust evidence demonstrating efficacy and safety.”

About Bipolar Depression

Bipolar disorder, a mental illness characterized by debilitating mood swings, affects approximately 10.4 million American adults.2,3 Bipolar I disorder is characterized by at least one lifetime manic or mixed episode; often individuals have also had one or more major depressive episodes.4 When symptomatic, most people with bipolar disorder spend more time being depressed, rather than manic.5 Bipolar depression refers to the depressive phase of bipolar disorder.4 Symptoms of a major depressive episode associated with bipolar depression include: depressed mood, loss of interest or pleasure in activities, significant weight loss, insomnia, fatigue, feelings of worthlessness, diminished ability to concentrate and recurrent thoughts of death or suicide attempt.4 Bipolar disorder can also double a person’s risk of early death from a range of medical conditions, including obesity, diabetes and cardiovascular disease.6,7,8 Bipolar disorder is the sixth leading cause of disability worldwide and is among the top 10 leading causes of disability in the United States.9,10

About LATUDA

LATUDA is a prescription medicine used to treat:

    Depressive episodes in bipolar I disorder in adults when used alone or with lithium or valproate
    Schizophrenia in adults

The efficacy of LATUDA in the treatment of adult patients with major depressive episodes associated with bipolar I disorder (bipolar depression) both as 1) monotherapy and 2) adjunctive therapy with either lithium or valproate was established in one 6-week controlled monotherapy study and one 6-week controlled adjunctive study. The efficacy of LATUDA in the treatment of adult patients with schizophrenia was established in five 6-week controlled studies. The effectiveness of LATUDA for longer-term use, that is, for more than 6 weeks, has not been established in controlled studies. Therefore, the physician who elects to use LATUDA for extended periods should periodically re-evaluate the long-term usefulness of the drug for the individual patient. The efficacy of LATUDA in the treatment of mania associated with bipolar disorder has not been established.

The recommended starting dose for LATUDA as monotherapy or as adjunctive therapy with either lithium or valproate for the treatment of adult patients with bipolar depression is 20 mg/day taken with food (at least 350 calories) with no initial dose titration required. LATUDA has been shown to be effective for the treatment of patients with bipolar depression in a dose range of 20 mg/day to 120 mg/day. The maximum recommended dose for the treatment of patients with bipolar depression is 120 mg/day. In the monotherapy study, patients taking LATUDA 80 mg/day to 120 mg/day did not experience additional efficacy on average, compared to patients taking LATUDA 20 mg/day to 60 mg/day.

The recommended starting dose for LATUDA for the treatment of adult patients with schizophrenia is 40 mg/day taken with food (at least 350 calories) with no initial dose titration required. LATUDA has been shown to be effective for the treatment of patients with schizophrenia in a dose range of 40 mg/day to 160 mg/day. The maximum recommended dose for the treatment of patients with schizophrenia is 160 mg/day.

For patients with moderate to severe renal or hepatic impairment, the recommended starting dose is 20 mg/day. The dose in moderate to severe renal and moderate hepatic impairment patients should not exceed 80 mg/day and the dose in severe hepatic impairment patients should not exceed 40 mg/day. LATUDA should not be administered with strong CYP3A4 inhibitors (e.g., ketoconazole, clarithromycin, ritonavir, voriconazole, mibefradil). If LATUDA is being prescribed and a moderate CYP3A4 inhibitor (e.g., diltiazem, atazanavir, erythromycin, fluconazole, verapamil) is added to the therapy, the LATUDA dose should be reduced to half of the original dose level. If a moderate CYP3A4 inhibitor is being prescribed and LATUDA is added to therapy, the recommended starting dose of LATUDA is 20 mg/day with a maximum recommended dose of 80 mg/day. Grapefruit and grapefruit juice should be avoided in patients taking LATUDA. LATUDA should not be administered with a strong CYP3A4 inducer (e.g., rifampin, avasimibe, St. John’s wort, phenytoin, carbamazepine.) If LATUDA is used concomitantly with a moderate CYP3A4 inducer, it may be necessary to increase the LATUDA dose after chronic treatment (7 days or more) with the CYP3A4 inducer.

Please see Important Safety Information, including Boxed Warnings, below and full Prescribing Information at www.LATUDA.com.

About Sunovion Support™

As part of its ongoing commitment to the mental health community, Sunovion SupportTM, the Sunovion Pharmaceuticals Inc. patient assistance program, may help eligible patients receive LATUDA at no charge to the patient. More information on this program, including eligibility criteria, may be found at www.SunovionSupport.com.

IMPORTANT SAFETY INFORMATION AND INDICATIONS FOR LATUDA

WARNINGS:

INCREASED MORTALITY IN ELDERLY PATIENTS WITH DEMENTIA-RELATED PSYCHOSIS; AND SUICIDAL THOUGHTS AND BEHAVIORS

    Elderly patients with dementia-related psychosis (having lost touch with reality due to confusion and memory loss) treated with this type of medicine are at an increased risk of death, compared to patients receiving placebo (sugar pill). LATUDA is not approved for treating these patients.
    Antidepressants have increased the risk of suicidal thoughts and actions in some children, teenagers, and young adults. Patients of all ages starting treatment should be watched closely for worsening of depression, suicidal thoughts or actions, unusual changes in behavior, agitation, and irritability. Patients, families, and caregivers should pay close attention to any changes, especially sudden changes in mood, behaviors, thoughts, or feelings. This is very important when an antidepressant medicine is started or when the dose is changed. Report any change in these symptoms immediately to the doctor. LATUDA is not approved for patients under the age of 18 years.

Neuroleptic malignant syndrome (NMS): NMS is a rare and potentially fatal side effect reported with LATUDA and similar medicines. Call your doctor right away if you have high fever; stiff muscles; confusion; changes in pulse, heart rate, or blood pressure; sweating; or muscle pain and weakness. LATUDA should be stopped if you have NMS.

Tardive dyskinesia (TD): TD is a serious and sometimes permanent side effect reported with LATUDA and similar medicines. Tell your doctor about any movements you cannot control in your face, tongue, or other body parts, as they may be signs of TD. TD may not go away, even if you stop taking LATUDA. TD may also start after you stop taking LATUDA.

Metabolic Changes

High blood sugar: High blood sugar and diabetes have been reported with LATUDA and medicines like it. If you have diabetes or risk factors for diabetes, your blood sugar should be tested at the beginning of and throughout treatment with LATUDA. Complications of diabetes can be serious and even life threatening. Tell your healthcare provider if you have blood sugar problems or signs of diabetes, such as being thirsty all the time, going to the bathroom a lot, or feeling weak or hungry.

High cholesterol and triglycerides: Increases in triglycerides and in LDL (bad) cholesterol and decreases in HDL (good) cholesterol have been reported with LATUDA.

Weight gain: Some patients may gain weight while taking LATUDA. Your doctor should check your weight regularly.

Additional Important Warnings

    Other risks may include feeling dizzy or lightheaded upon standing, decreases in white blood cells (which can be fatal), or trouble swallowing. Tell your doctor if you experience any of these.
    LATUDA and medicines like it may raise the levels of prolactin. Tell your healthcare provider if you experience a lack of menstrual periods, leaking or enlarged breasts, or impotence.
    Tell your healthcare provider if you have a seizure disorder, have had seizures in the past, or have conditions that increase your risk for seizures.
    Tell your healthcare provider if you experience prolonged, abnormal muscle spasms or contractions, which may be a sign of a condition called dystonia.
    LATUDA can affect your judgment, thinking, and motor skills. You should not drive or operate hazardous machinery until you know how LATUDA affects you.
    LATUDA may make you more sensitive to heat. You may have trouble cooling off. Be careful when exercising or when doing things likely to cause dehydration or make you warm.
    Tell your healthcare provider about all prescription and over-the-counter medicines you are taking or plan to take, since there are some risks for drug interactions with LATUDA. Avoid drinking alcohol while taking LATUDA.
    Tell your healthcare provider if you are pregnant or if you are planning to get pregnant. Avoid breast feeding while taking LATUDA.

The most common side effects for LATUDA in clinical studies:

    in adults with Bipolar Depression include: an inner sense of restlessness or need to move (akathisia); difficulty moving, slow movements, muscle stiffness, or tremor; and sleepiness
    in adults with Schizophrenia include: sleepiness; an inner sense of restlessness or need to move (akathisia); difficulty moving, slow movements, muscle stiffness, or tremor; and nausea

This is not a complete summary of safety information. Please discuss the full Prescribing Information for prescription LATUDA with your doctor.

You are encouraged to report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch or call 1-800-FDA-1088.

INDICATIONS

LATUDA is used to treat:

    Depressive episodes in bipolar I disorder (bipolar depression) in adults when used alone or with lithium or valproate
    Schizophrenia in adults

About Sunovion Pharmaceuticals Inc. (Sunovion)

Sunovion is a leading pharmaceutical company dedicated to discovering, developing and commercializing therapeutic products that advance the science of medicine in the Psychiatry, Neurology and Respiratory disease areas and improve the lives of patients and their families. Sunovion's drug development program, together with its corporate development and licensing efforts, has yielded a portfolio of pharmaceutical products including LATUDA® (lurasidone HCl) tablets, LUNESTA® (eszopiclone) tablets, XOPENEX® (levalbuterol HCI) inhalation solution, XOPENEX HFA® (levalbuterol tartrate) inhalation aerosol, BROVANA® (arformoterol tartrate) inhalation solution, OMNARIS® (ciclesonide) nasal spray, ZETONNA® (ciclesonide) nasal aerosol and ALVESCO® (ciclesonide) inhalation aerosol.

Sunovion, an indirect, wholly-owned subsidiary of Dainippon Sumitomo Pharma Co., Ltd., is headquartered in Marlborough, Mass. More information about Sunovion Pharmaceuticals Inc. is available at www.sunovion.com.

About Dainippon Sumitomo Pharma Co., Ltd. (DSP)

Dainippon Sumitomo Pharma Co., Ltd. (DSP) is a multi-billion dollar, top-ten listed pharmaceutical company in Japan with a diverse portfolio of pharmaceutical, animal health and food and specialty products. DSP aims to produce innovative pharmaceutical products in the Psychiatry & Neurology field, which has been designated as one of the two key therapeutic areas. DSP is based on the merger in 2005 between Dainippon Pharmaceutical Co., Ltd., and Sumitomo Pharmaceuticals Co., Ltd. Today, DSP has more than 7,000 employees worldwide. Additional information about DSP is available through its corporate website at www.ds-pharma.com.

LATUDA is a registered trademark of Dainippon Sumitomo Pharma Co., Ltd. LUNESTA, XOPENEX, XOPENEX HFA and BROVANA are registered trademarks of Sunovion Pharmaceuticals Inc. OMNARIS and ALVESCO are registered trademarks of Nycomed GmbH, used with permission.

Sunovion Pharmaceuticals Inc. is a U.S. subsidiary of Dainippon Sumitomo Pharma Co., Ltd. © 2013 Sunovion Pharmaceuticals Inc.

For a copy of this release, visit Sunovion’s web site at www.sunovion.com

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1 Latuda® (lurasidone HCl) Tablets Prescribing Information, Sunovion Pharmaceuticals Inc., Marlborough, MA.

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7 Fagiolini A et al. Bipolar Disorder and the Metabolic Syndrome: Causal Factors, Psychiatric Outcomes and Economic Burden. CNS Drugs. 2008; 22(8):655-669.

8 McIntyre R. et al. Bipolar Disorder and Diabetes Mellitus: Epidemiology, Etiology, and Treatment Implications. Annals of Clinical Psychiatry. 2005; (17) 2:83-93.

9 National Alliance on Mental Illness. The Impact and Cost of Mental Illness: The Case of Bipolar Disorder. [Internet]. Available from: http://www.nami.org. Accessed March 29, 2013 (To Access: Communities, Living With, Bipolar Disorder).

10 National Alliance on Mental Illness. A Primer on Depressive, Bipolar and Anxiety Illnesses: Facts for Policymakers. [Internet]. Available from: http://www.nami.org. Accessed March 29, 2013 (To Access: Inform Yourself, About Public Policy, Policy Research Institute, Policymakers Toolkit).

Contacts

Sunovion Pharmaceuticals Inc.

Patricia Moriarty, 508-787-4279

Senior Director, Corporate Communications

patricia.moriarty@sunovion.com