Wednesday, January 4, 2023

NuriFlex successfully completed 2nd round of $NBLU token sales and is excited to announce a “Global NuriTopia Video Contest”


(BUSINESS WIRE) -- NuriFlex Holdings Inc. (www.nuri.ca, “NuriFlex”) announced that it has successfully completed the 2nd round of token sales as it continues its effort to build a large community of active members. About 100,000 people have joined the community to date.


With the successful completion of the 2nd round of sales and strong support from its community members, NuriFlex is excited to announce a “Global NuriTopia Video Contest”, that is expected to be held until the end of April 2023, and it will be open to everyone registered with NuriTopia. Each contestant will be able to participate in 5 different contest themes including best dancer, best singer and more. There will be several voting rounds to determine the final top 3 winners. The winners will be voted by the community members and the team, and the winners for each theme will receive;


1st Prize : $US10,000 worth of $NBLUs,


2nd Prize : $US5,000 worth of $NBLUs,


3rd Prize : $US3,000 worth of $NBLUs,


For more information on how to participate in the Global NuriTopia Video Contest, please check out at www.nuritopia.io.


About NuriFlex Holdings Inc.


Located in Vancouver, BC, Canada, NuriFlex Holdings Inc. (www.nuri.ca) is a parent company to the NuriFlex Group, including NuriFlex Inc. (USA) (www.nuriflex.com), NuriFlex Co., Ltd. (Korea) (www.nuriflex.co.kr), NuriVoice Co., Ltd. (Korea) (www.nurivoice.com), NuriVista Co., Ltd. (Korea) (www.nurivista.com), NuriBill Co., Ltd. (Korea) (www.nuribill.com), MediHub Co., Ltd. (Korea) (www.medihub.kr) and more. NuriFlex Group provides solutions like metaverse platform, digital payment, AMI & Energy Platform, VoIP & Communication Platform and medical consulting platform.



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https://www.aetoswire.com/en/news/0401202329328

Contacts

NuriFlex Holdings Inc.

info@nuri.ca

www.nuri.ca

Hillstone Networks Recognized as a Visionary Again in the Gartner Magic Quadrant for Network Firewalls

 


Hillstone Networks is positioned as a Visionary based on its Completeness of Vision and Ability to Execute


(BUSINESS WIRE) -- Hillstone Networks, a leading provider of innovative and accessible cybersecurity solutions, announced that Hillstone Networks has been again recognized in the 2022 Gartner® Magic Quadrant™ for Network Firewalls for the 9th consecutive year and named as a Visionary for the second time.


The Hillstone Networks solutions have evolved from a network security platform into a robust cybersecurity portfolio that delivers on cyber resilience, from edge to cloud, and everything in between. From SMB to carrier-class network requirements, across all major verticals globally, the portfolio today leverages the foundational Next Generation Firewall (NGFW) to include the following solutions:


Hillstone Secure SD-WAN solution for distributed enterprises.


Hillstone ZTNA solution, enabling Zero Trust access from any device, anywhere.


Hillstone CloudArmour delivering cloud workload protection.


Hillstone CloudHive micro-segmentation solution for virtualized datacenters.


Hillstone sBDS server protection integrated with network detection and response (NDR) solution against multi-stage, multi-layer threats targeting critical servers and hosts.


Hillstone iSource, an AI-powered Extended Detection and Response (XDR) platform that includes NDR features and input from 3rd party platforms.


“We are happy to return a 9th year in recognition of our completeness of vision and ability to execute,” states Tim Liu, CTO and co-founder, Hillstone Networks. “In today’s hybrid multicloud world, our cloud-first strategy resonates with customers and partners alike. We continue to leverage the award-winning and industry-leading NGFW platform and integrate advanced features to unlock SD-WAN and ZTNA capabilities and deliver additional solutions that meet gaps in the market as well as address the needs of our growing customer base.”


A cloud-first approach is a mandate to deliver effective cyber-resilient solutions that protect enterprise critical assets and infrastructure. Beyond on-premises, private and hybrid cloud environments, the Hillstone Networks solution repertoire includes IoT security that helps the IoT sector proactively detect, protect, and manage risk across IoT devices.


Download a copy of the Gartner Magic Quadrant for Network Firewalls here.


Gartner, Gartner Magic Quadrant for Network Firewalls, Rajpreet Kaur, Adam Hils, Thomas Lintemuth, 19 December 2022


Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.


About Hillstone Networks


Hillstone Networks’ innovative and accessible cybersecurity solutions reshape enterprise security, enabling cyber resilience while lowering TCO. By providing comprehensive visibility, superior intelligence, and rapid protection to see, understand, and act against multilayer, multistage cyberthreats, Hillstone is favorably rated by leading analysts and trusted by global companies. To learn more visit www.hillstonenet.com.



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https://www.aetoswire.com/en/news/0401202329323

Contacts

Media Contact

Zeyao Hu

+1 4085086750

inquiry@hillstonenet.com

Mary Kay Inc. Announces Awards, Milestones, and Accomplishments From Full-Year 2022

 (BUSINESS WIRE)--Cue the pink fireworks: Mary Kay Inc. is celebrating its annual accomplishments. Throughout 2022, the iconic global entrepreneurship company has furthered its innovations in skin science, continued its sustainability and social impact efforts and garnered prestigious awards for its business and leadership. It’s a thing of beauty—and proof that the nearly 60-year-old brand continues its leadership position for women around the world.


Below are some select accomplishments from throughout 2022. Click here to see the full list.


ETHOS & ECOSYSTEM: BUSINESS EXCELLENCE


A Great Place to Work


Resume.io published a list of “The Companies Employees Don’t Want to Leave,” ranking Mary Kay #8. Other companies included: Virgin Atlantic, Merck & Co., and Thomson Reuters.

Mary Kay received four top employer awards throughout Europe and Malaysia from Kincentric.

Mary Kay was named one of America’s Best Midsize Employers 2022 by Forbes.

Deloitte named Mary Kay one of the 2022 US Best Managed Companies.

Mary Kay China was named “Best Employer of the Year” by Yidian Zixun.

Mary Kay China was awarded the "Excellent Cases of Business Innovation in China from 2021 to 2022" at the 9th China Business Innovation Conference for the Mary Kay Beauty Consultant as a contemporary model of flexible earning opportunity.

Mary Kay China was awarded the "Best Career Development Platform Employer" by China Business Journal.

Mary Kay China was featured as a DEI practice case in "Driving DEI, Best Practices Guide 2022" compiled by Page Group in collaboration with sHero.

Mary Kay China was awarded the “Best Companies Prime Employers for Women” Award from sHero.

Mary Kay Poland was named one of Poland’s “Best Employers for 2022” by Financial Magazine.

Mary Kay Czech Republic / Slovakia received the “Best Employer” designation by the Kincentric Best Employers Program.

Mary Kay Belarus received the “Direct Sales Cosmetic Company Number One Award” from the “Number One” Belarusian annual national awards.

Mary Kay Spain received the “Best Employer” designation by the Kincentric Best Employers Program.

Mary Kay Europe received the “Best Employer” designation by the Kincentric Best Employers Program.

Mary Kay Malaysia received the “Best Employer” designation by the Kincentric Best Employers Program.

Organizational Effectiveness


Deborah Gibbins, Chief Operating Officer, expanded her role in operations to support the company’s digital strategy to be a more technology-enabled business with all IT functions now reporting to her.

Nathan Moore was appointed to the newly-created role of President, Global Sales and Marketing, and has assumed responsibility for all Mary Kay markets around the world supporting the Mary Kay Independent Beauty Consultants.

Chaun Harper expanded his role to Chief Supply Chain Officer with additional responsibilities for direct procurement and contract manufacturing functions.

Dr. Lucy Gildea expanded her role to Chief Innovation Officer, Product and Science. Her additional duties include new product development, product portfolio strategy and planning, process development & commercialization (PrD&C), package engineering (PE), and R&D Compliance.

Leadership Recognition


David Holl, Chief Executive Officer, received the Bravo Leadership Award from Direct Selling News.

Julia Simon, Chief Legal Officer and Corporate Secretary received the Robert H. Dedman Award for Ethics & Law from the Texas General Counsel Forum. Simon also serves as Chief Diversity and Inclusion Officer.

Sheryl Adkins-Green, Chief Experience Officer, was selected as Dallas 500 by D CEO recognizing influential leaders in North Texas.

Science Behind the Beauty


Six recipients from around the world received grants created to elevate young women in STEAM fields and encourage them to continue their passions and career pursuits.

Mary Kay, in partnership with the Society for Investigative Dermatology, awarded four skin health/skin disease research grants to female researchers.

Mary Kay received the Gold Stevie award for “COVID: Most Valuable Product” for its hand sanitizer at the 20th Annual American Business Awards.

Digital Innovation


Mary Kay® App was named a finalist in the Technology Innovation category by the Direct Selling Association.

Mary Kay China RC Store was a featured business case in the "Bridging the Gender Divide in the Digital Age" research jointly initiated by the Shanghai Academy of Social Sciences and the United Nations Industrial Development Organization.

PURPOSE & SOCIAL IMPACT: CATALYST FOR CHANGE


Women’s Empowerment & Equality


Supported by Mary Kay, International Telecommunication Union held an open innovation competition where an expert jury selected 10 digital best practices and digital solutions to create a more gender-inclusive eco-system for start-ups and scale-ups to address the many obstacles women entrepreneurs face in developing technologies.

Mary Kay China initiated the "Pearl Retrieval Project" which is dedicated to helping girls from disadvantaged backgrounds complete their high school education by receiving quality and equal educational opportunities.

Mary Kay China Independent Beauty Consultants were awarded the "Women's Power" award by the Chinese internet company, Sohu.com.

Deborah Gibbins delivered remarks at an event organized by the Women’s Entrepreneurship Accelerator (WEA) in Geneva (Switzerland), titled “Gender Inclusive Innovation Ecosystems.”

Julia Simon served as a judge during the We Empower UN SDG Challenge Pitch Night – hosted by Diane von Furstenberg at her New York studio in September. Co-led by Vital Voices and the Global Futures Laboratory at Arizona State University, the competition recognizes five women entrepreneurs advancing the SDGs in their communities and provides awardees with capacity-building training sessions and connections with business experts from around the world. The 2022 winner was Yetunde Ayo-Oyalowo, the founder of Market Doctors, an organization that provides healthcare to over 120,000 people across 12 states in Nigeria.

Supported by Mary Kay, International Telecommunication Union developed a project to address the gender digital skills gap by providing women and girls access to free, high-quality learning modules required to advance in the digital economy.

Mary Kay announced the outcomes of the SDG Pilot Village Project in China (2017-2021) with the release of an Impact Report on Phase I, a video, and a blog post. The SDG Pilot Village Project was established in Waipula, China, by Mary Kay, the United Nations Development Programme , the China International Center for Economic and Technical Exchanges, the China Women’s Development Foundation, and local partners.

The SDG Pilot Village Project was a finalist for the Reuters Events Responsible Business Awards under the “SDG Pioneer Award” category.

The Women’s Entrepreneurship Accelerator (WEA), established by Mary Kay in collaboration with six United Nations agencies, announced the launch of the first-ever free online Entrepreneurship Certificate Programme developed by International Trade Centre (ITC) SheTrades.

Mary Kay China and the Mary Kay Women’s Entrepreneurship Program’s donation of 10 million RMB has provided loans to over 46,157 women entrepreneurs in 23 provinces in China to support their businesses and increase the income of over 84,000 women. The program will transition into the Mulan Acceleration Plan and incorporate capability building in addition to traditional business loans.

Mary Kay supported the Network for Teaching Entrepreneurship (NFTE) World Series of Innovation (WSI) for the 2021-22 school year. Twenty-one teams of emerging social entrepreneurs won a total of $16,800 for their proposed solutions to WSI’s seven challenges, each of which focuses on advancing an SDG. Supporters of the seven innovation challenges included: Bank of the West, Citi Foundation, Mary Kay, Saint-Gobain North America, Ernst & Young, LLP (EY), Maxar Technologies, and PIMCO.

International Labour Organization (ILO) and WEA released a Women’s Entrepreneurship Development (WED) Assessment in Mexico powered by Mary Kay, titled “Evaluación de las condiciones marco para el desarrollo empresarial de la mujer, Sectores de comercio e industria en la Ciudad de México.”

Diversity, Equity & Inclusion (DEI)


Mary Kay’s Legal Department was awarded the Magna Stella Award for its DEI efforts by the Texas General Counsel Forum.

Mary Kay China received the Prime Employer for Women Gold Award and Driving DEI China Best Practices Award at the 2022 sHero Awards Ceremony

Through its partnership with the Equal Rights Trust, Mary Kay helped jumpstart the “Algorithmic Discrimination Initiative”, a new research and advocacy program to gather evidence on patterns of discrimination arising from the use of artificial intelligence and algorithmic decision-making systems.

At the SCC75 Annual Meeting of the Society of Cosmetic Chemists (SCC), Ms. A’Lelia Bundles, the great-great-granddaughter of Madam C.J. Walker, and Michelle Hines, Ph.D., Director of Product Formulation at Mary Kay, presented the Madam C.J. Walker Scholarships for under-represented minority students pursuing higher education in STEM disciplines related to cosmetics and the personal care industry.

Mary Kay joined the UN Global Compact Target Gender Equality Accelerator as a follow up to the June 2021 UN Global Compact Gender Equality Strategy Consultation to deepen implementation of the Women’s Empowerment Principles and to strengthen the company’s contribution to SDG 5.5 which calls for women’s full participation and equal opportunities for leadership by 2030.

Gender-Responsive Procurement & Supplier Diversity


Deborah Gibbins, Chief Operating Officer, signed the forward to UN Women’s Gender-responsive Procurement Advocacy Brief, titled: “Procurement’s Strategic Value. Why gender-responsive procurement makes business sense.”

Mary Kay was named 2022 Silver Champion for Supplier Diversity & Inclusion for its commitment to global supplier diversity and inclusion regarding growing inclusive spending, policies, and procedures—alongside Bayer, Eaton Corporation, Goldman Sachs, and Marriott International.

Julia Simon, Chief Legal Officer and Chief Diversity & Inclusion Officer spoke at the UN Women Europe and Central Asia (ECA) and KAGIDER event on the findings of a GRP survey conducted by IPSOS in Turkey to better understand the barriers women entrepreneurs face. Simon called on the private and public sectors to adopt gender-sensitive procurement strategies.

Cancer Research


Mary Kay Ash FoundationSM announced $1 million in grants awarded to ten researchers conducting groundbreaking research in cancers affecting women from the country’s top cancer research institutes and universities.

Dr. Lucy Gildea, Chief Innovation Officer, Product and Science, accepted the Cancer Support Community North Texas Thrive Award on behalf of the Mary Kay Ash Foundation.

Mary Kay Ash Foundation, in collaboration with the Harold C. Simmons Comprehensive Cancer Center at UT Southwestern Medical Center in Dallas, announced another recipient of the International Postdoctoral Scholars in Cancer Research Fellowship Dr. Maria del Rosario Chica Parrado, a post-doctoral student biologist from Málaga, Spain.

Gender-based Violence (GBV) & Domestic Violence (DV)


Mary Kay was recognized in the White Paper “Addressing Conflict-Related Sexual Violence: Private Sector Opportunities for Engagement” released during UNGA 77 by the UN Action against Sexual Violence in Conflict Network, a body of 21 UN entities working to prevent and respond to conflict-related sexual violence and the organization Committed to Good.

At the Commission on the Status of Women (CSW66), the UN Trust Fund to End Violence Against Women’s 2022 Annual Report on its 2021 activities recognized the Mary Kay Ash Foundation and Mary Kay’s efforts to eliminate violence against women and girls—alongside the governments of 15 countries and nine UN Women National Committees.

Mary Kay and the Mary Kay Ash Foundation supported CARE’s GBV Guidance for Development Programs, a practical tool for implementing high-quality GBV interventions across CARE’s impact areas in developing contexts.

Instituto Mary Kay was recognized by the Associação Brasileira de Venda Direta (ABEVD) for their 2021 campaign bringing awareness to gender-based violence, “Sinal Vermelho.”

Emergency Response


In conjunction with a statement of support, Mary Kay announced a donation to the Ukraine Humanitarian Crisis Appeal of the Red Cross.

Mary Kay received the American Red Cross Corporate Partner Award for its Emergency Response to the conflict in Ukraine.

Mary Kay Ash Foundation received a Bronze Stevie award for its COVID-19 relief efforts at the 20th Annual American Business Awards.

Since March 2022, the Mary Kay China Charity Program has allocated 1,049,800 yuan to provide protective materials and living supplies to 73 communities in 15 cities in response to the COVID-19 epidemic.

Global Social Impact & Local Community


Mary Kay placed #91 on the Purpose Power Index. This is the third iteration of the largest study ever measuring perceptions of brand purpose, based on more than 20,500+ individual ratings amongst more than 5,500 U.S. consumers and employees, encompassing more than 200 different brands.

SUSTAINABILITY & ESG: ENRICHING LIVES TODAY FOR A SUSTAINABLE TOMORROW


Climate Change


Mary Kay participated in an event organized by the Coral Triangle Initiative on Coral Reefs, Fisheries, and Food Security (CTI-CFF) Regional Secretariat. The discussion titled, “Women Leaders Protecting the Coral Triangle's Threatened Biodiversity and Endangered Species,” spotlighted innovations and actions undertaken by women leaders across the Coral Triangle in protecting marine biodiversity.

At the Commission on the Status of Women (CSW66), the Women’s Entrepreneurship Accelerator (WEA) hosted a panel titled “Investing in Women Entrepreneurs to Tackle Climate Change”.

The documentary Forest of Hope follows Doña Angelica, a 71-year-old ecosystem warrior, and her all-female team, from Mujeres Unidas Para La Conservacion De Laguna Sanchez, one of The Nature Conservancy’s partner organizations in Mexico. The film was officially selected for the North Dakota Environmental Rights Film Festival and the Hot Springs International Women’s Film Festival. The short film, produced by Mary Kay in partnership with The Nature Conservancy and written, directed, and produced by an all-female team, was previously named a semi-finalist in the Films for the Forest festival.

Water Stewardship


Mary Kay participated in a consultation with the governments of the Netherlands and Tajikistan to help define the role of the private sector in the Water Action Agenda and the 2023 UN Water Conference.

Mary Kay served on a panel titled, “Making Waves: Women in Water Conservation” in collaboration with The Nature Conservancy. The virtual conversation focused on women leaders from all over the world who are rising to the challenge and leading efforts to restore the health of our oceans.

Transparency & Advocacy (Self-Reporting & Updates)


Mary Kay completed the Women's Empowerment Principles' Gender Gap Analysis Tool and shared findings with BSR, a specialist organization in corporate responsibility, on how experts can take forward the results. Based on an analysis of Mary Kay's policies and practices across different business functions, Mary Kay’s score was in the “Achiever” category. The next steps are to address the remaining gaps in the implementation of the Women's Empowerment Principles (WEPs).

Mary Kay submitted progress on its commitments to the 5 Generation Equality Action Coalitions. Mary Kay signed up for these Action Coalitions at the Generation Equality Action Forum in July 2021.

Mary Kay submitted its UN Global Compact Communication on Progress Report which looks at the following sustainability categories: Governance, Human Rights, Labor, Environment, and Anti-Corruption.

About Mary Kay


One of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty company in 1963 with one goal: enriching women’s lives. That dream has blossomed into a multibillion-dollar company with millions of independent sales force members in nearly 40 countries. As an entrepreneurship development company, Mary Kay is committed to empowering women on their journey to economic independence through education, mentorship, advocacy, networking, and innovation. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skincare, color cosmetics, nutritional supplements, and fragrances. Mary Kay believes in enriching lives today for a sustainable tomorrow, partnering with organizations from around the world focusing on promoting business excellence, supporting cancer research, advancing gender equality, protecting survivors from domestic abuse, beautifying our communities, and encouraging children to follow their dreams. Learn more at marykayglobal.com, find us on Facebook, Instagram, and LinkedIn, or follow us on Twitter.


 


View source version on businesswire.com: https://www.businesswire.com/news/home/20221228005365/en/



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Contacts

Mary Kay Inc. Corporate Communications

marykay.com/newsroom

972.687.5332 or media@mkcorp.com


 

AGCO Named One of America’s Most Responsible Companies 2023

 DULUTH, Ga. - Tuesday, 03. January 2023

Ranked 71 in first year on the list; highest of peer companies

(BUSINESS WIRE) -- AGCO (NYSE: AGCO), a global leader in the design, manufacture and distribution of agricultural machinery and solutions, was named one of America’s Most Responsible Companies for 2023 by Newsweek and Statista.

This ranking is based on dozens of environmental, social and governance (ESG) factors. The data was publicly disclosed in financial and CSR reports and obtained in surveys from the companies and the public.

“AGCO has worked diligently through our sustainability efforts to build a solid foundation of ESG disclosures, and our ranking at 71 out of 500 companies shows the results,” said Roger Batkin, SVP, General Counsel, Chief ESG Officer & Corporate Secretary.

“Our purpose is to deliver farmer-focused solutions to sustainably feed our world, and we’re excited that our stakeholders recognize the important work we’re doing to support farmers, our employees and our communities,” said Eric Hansotia, Chairman, President & CEO.

About AGCO

AGCO (NYSE:AGCO) is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. AGCO delivers customer value through its differentiated brand portfolio including core brands like Challenger®, Fendt®, GSI®, Massey Ferguson®, Precision Planting® and Valtra®. Powered by Fuse® smart farming solutions, AGCO’s full line of equipment and services help farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of approximately $11.1 billion in 2021. For more information, visit www.AGCOcorp.com . For company news, information and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20221221005042/en/

Permalink
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Contacts

Aryn Drawdy
Corporate Communications Director
Aryn.Drawdy@AGCOCorp.com

Tuesday, January 3, 2023

Hikma and Celltrion Healthcare sign new exclusive licensing agreement for Vegzelma® for the Middle East and North Africa region


 London, United Kingdom

Hikma Pharmaceuticals PLC (Hikma), the multinational pharmaceutical company, announces a new exclusive licensing agreement with Celltrion Healthcare Co., Ltd, a global biopharmaceutical company, for Vegzelma® (CT-P16, bevacizumab). Under the terms of the agreement, Celltrion Healthcare will be responsible for the development, manufacturing and supply of Vegzelma® and Hikma will be responsible for the commercialisation of the product in all its MENA markets, providing better access to a much-needed oncology product.


Vegzelma® is a biosimilar to Avastin® (bevacizumab) and is a U.S. FDA and EMA approved anti-cancer monoclonal antibody treatment. The new agreement builds on Hikma’s long-standing partnership with Celltrion Healthcare and expands Hikma’s biosimilar portfolio, a key focus of its strategy. Through its existing partnership with Celltrion Healthcare, Vegzelma® (CT-P16, bevacizumab) is the seventh biosimilar to be added to Hikma’s portfolio, which includes the following six products – Truxima® (rituximab), Remsima® (intravenous infliximab), Herzuma® (trastuzumab), Remsima® SC (subcutaneous infliximab), YuflymaTM (adalimumab), and CT-P43 (ustekinumab).


Commenting on the latest agreement with Celltrion Healthcare, Mazen Darwazah, Hikma’s Executive Vice Chairman and President of MENA, said: “We are very excited to be building on our long-term partnership with Celltrion Healthcare. Vegzelma® is an important oncology biosimilar and this partnership will help increase patients’ access to a critical medication in the region”. He added, “The extension of our partnership with Celltrion Healthcare is highly complementary to our existing strategy of building a portfolio of differentiated products as we continue to focus on putting better health, within reach, every day.”



Permalink

https://www.aetoswire.com/en/news/0301202329300

Contacts

Hikma Pharmaceuticals PLC 


Susan Ringdal


EVP, Strategic Planning and Global Affairs


+44(0)2073992760/ +447776477050


uk-investors@hikma.uk.com


 


 


 


Mona Abdallah


Senior Director, MENA Communications


+96265802900


MBAbdallah@Hikma.com 

Exclusive cooking event highlights the importance of ‘Honey’ and ‘Safety’

 Dubai, United Arab Emirates - Tuesday, 03. January 2023 AETOSWire Print 



 


An exclusive Product Presentation & Live Cooking Event took place in the frame of the implementation of the EU Financed campaign EU BEE Honey on Thursday 8th of December 2022 at 16.00 pm at the International Centre for Culinary Arts - ICCA Dubai (Block 8 - King Salman Bin Abdulaziz Al Saud St - Al Sufouh - Dubai Knowledge Park – Dubai).


The participants had the opportunity to savor the delicious European bee honey through the dishes which had been prepared by the Chefs of ICCA Dubai using the superior quality European bee honey, being produced with the highest European food safety and quality standards. In the event the participants were able to get to know their particular inherent characteristics of the European bee honey (flavor, aroma, texture) and their high quality and nutritional value.


The European financed campaign “EU Bee Honey” aims to promote the high-quality European Bee Honey, being produced with the highest quality and food safety standards and reach as many consumers as possible to increase the product awareness and offer them the opportunity to savor the European bee honey exceptional taste.


Europe is the most important producer of honey since beekeeping was one of the oldest forms of animal husbandry. This European financed campaign is represented by 2 corporates Bulgarian Organic Foods LTD (BOF) Bulgaria as a coordinator and Beekeeping Cooperative of Thasos in Greece as a Project Partner.


For more information visit: https://eubeehoney.eu/index.php/en/


Facebook: @eubeehoney


Instagram: @eubeehoney



Permalink

https://www.aetoswire.com/en/news/0301202329302

Contacts

Melwyn Abraham


melwyn@matrixdubai.com

Top 5 trends that will shape the media and advertising industry in 2023

 DUBAI, United Arab Emirates - Tuesday, 03. January 2023 AETOSWire  


2023 calls for a period when firms sharpen their attention on marketing and advertising trends to make an impression as consumers grow more cautious about which brands they spend their time on.


Dubai-born and based, Nested VFX, a post-production and visual effects studio, shares its projections in the marketing and advertising sector for the upcoming year:


 


Trend 1: Back to basics and traditional advertising


Post-Covid, a trend to go back to producing high-end quality commercials and shows started to take shape in the region, and, based on Nested VFX's predictions, we can anticipate this trend to take complete form in 2023. Long gone are both masks (hopefully), cutting corners, and production budgets.


Brands today understand that they now face a brighter and more informed audience that cheap promotional videos cannot sway. In order to get their focus and, ultimately, their loyalty, brands need to give their audience a compelling story without insulting their intelligence. This trend will see its full potential only when a seasoned production partner and creative team work together for a brand.


 


Trend 2: AI-generated content, copyright ambiguities, and stock


AI-generated content is taking steam, but there are still many copyright ambiguities surrounding them. Any media creator or advertiser should be wary of using them if they are serious about monetizing their content or promoting their brands.


In 2023, it is projected that brands and creators will increasingly opt for soundtracks and footage production to make videos stand out, as opposed to using stock footage and library music, a trend that took charge during the early days of the pandemic.


 


Trend 3: Customize, customize, customize!


One trend that the studio is personally rooting for in 2023 is for brands to choose the route to customization. Just before the new year, Nested VFX worked on a global telecommunication brand campaign where they delivered a different video for each social media platform, carefully divided into awareness, consideration, sales conversion, and call-to-action. A route popular within the western markets but yet to take shape in the MENA region.


2022, witnessed how taking a master video, cutting it down to shorter bits, and roughly fitting a video shot for horizontal displays into the various new formats is proving ineffective and - we dare say - harmful for brands. Each platform demands a different narrative and needs videos curated explicitly for its intended format.


Each medium calls for a different approach these days. It might have a higher upfront cost, but if it is carefully customized content for each, the rewards down the line will be far greater.


"We are dealing with an audience that is moving quickly, and if you can't keep them entertained, you will be replaced with just one click. With the ever-changing media and advertising industries, brands are in a do-or-die situation in which thinking outside the box is no longer an option but a necessity. To survive in this game of survival, the brand must understand where the world is going and stay one step ahead of the bandwagon," said Samer Asfour, CEO and managing partner of Nested VFX.


 


Trend 4: Away from social media


Taking a look at what is happening with Twitter and Meta's latest earning reviews, it is anticipated that international brands and their regional branches, as well as studios and content creators, will slowly steer away from social media in the upcoming year and start investing in free-to-air TV and platform ads through Shahid, YouTube and the ad-supported tier of Netflix to name a few.


The region can also anticipate a lot more product placement and sponsored content videos being brewed for in the coming year.


 


Trend 5: HDR- Expecting a colorful high for 2023


Although a little wishful thinking, the studio is optimistic that broadcasters and brands will grasp the opportunity to use the full video mastering tools and take a step towards creating their media in a High Dynamic Range rather than the status-quo Standard Definition.


The west might be heading into a recession that will affect all industries, including the media and advertising ones. However, the region, especially the Gulf, proved resilient and is indeed growing fast. Agencies and production houses alike in the region are confident and excited about the year to come and the opportunities coming with it.


 


About Nested VFX:


Nested, started in 2020, is a post-production and Visual VFX boutique optimized for the new era. Nested offers world-class expertise in Video Editing, Color Grading, Motion Design, 2D and 3D Computer Graphics, Visual Effects, Video Compositing, Video Mastering, Motion Capture, and everything in between.


In 2022, Nested expanded its reach and opened its first branch abroad, in Riyadh, to better cater to the local market and be part of the economic boom in the kingdom.



Permalink

https://www.aetoswire.com/en/news/301202329304

Contacts

Melwyn Abraham


melwyn@matrixdubai.com