HANOVER - Wednesday, March 6th 2013 [ME NewsWire]
Mobile World Congress 2013
(BUSINESS WIRE)-- ZTE today announced a strategic collaboration with Intel focused on the new Intel® Atom™ Processor Z2580 platform recently announced at Mobile World Congress. The platform will bring significant performance enhancements to the next generation of ZTE smartphones with Intel Inside®.
The collaboration with Intel is an important part of ZTE’s strategy for product development, both in terms of time-to-market and in providing customers’ with a great handset experience. ZTE is currently working with Intel to develop unique smartphones based on the Intel Atom Z2580 processor. The platform’s dual-core processor with Intel® Hyper-Threading Technology provides double the compute performance and up to 3x graphics capabilities over the previous generation Intel® Atom™ Z2460 processor while delivering the same competitive battery life.
This latest engagement builds on the multi-year relationship between ZTE and Intel that has already produced the successful ZTE Grand X IN, ZTE’s first smartphone with Intel Inside. The ZTE Grand X IN was one of the best-selling smartphones in Austria during 2012. The Android*-based device is also available in Germany, Poland, Hungary, Romania, Serbia, Macedonia, Slovakia, Moldova, Greece, Sweden and Norway. It will also soon be available in France.
“The Grand X IN was ZTE’s first flagship smartphone in Europe to feature Intel Inside. We’ve launched it successfully across Europe in strong cooperation with Intel, and as a result have significantly increased our brand awareness in these important markets,” said Mr. Ao Wen, General Manager of ZTE Europe Mobile Devices. “We are looking forward to both continuing and broadening the relationship with Intel to support ZTE’s growth in the high performance smartphone market segment. Intel is one of our strategic partners in the development of cutting-edge new mobile technologies.”
“Our work with ZTE has been instrumental as we work to expand our portfolio of mobile products and bring to market exciting new designs with Intel Inside, It’s great to work with ZTE on the new family of Intel Atom processors for smartphones and we’re confident that the combination of high performance, competitive battery life and overall value will be appreciated by consumers,” said Hendrik Unkel, Director for Marketing and Business Development at Intel.
Intel and Atom are trademarks of Intel Corporation in the United States and other countries.
*Other names and brands may be claimed as the property of others.
About ZTE Mobile Devices
ZTE is the No. 4 mobile handset manufacturer in the world according to global industry analyst IDC. ZTE produces a complete range of mobile devices including mobile phones, tablets, mobile broadband modems and hotspots, and family desktop integration terminals.
ZTE has partnered with over 230 major carriers and distributors in more than 160 countries and regions around the world, and has strategic partnerships with 47 of the global top 50 carriers. In 2011, ZTE applied for more international patents than any other company in the world.
ZTE has focused on the smartphone market in recent years and the ZTE Grand series, including the Grand S which debuted at CES 2013 and the Grand Memo which debuted at MWC 2013, highlights ZTE’s transformation into a high-end flagship smartphone producer and opens a new era for ZTE as a major global handset brand.
ZTE Mobile devices is a division of ZTE, the global telecommunications equipment, networks and mobile devices company headquartered in Shenzhen, China and with a combined 2011 turnover of over $13.7 billion and over 30,000 employees. ZTE is a publicly traded company listed on the Hong Kong and Shenzhen stock exchanges. www.ztedevices.com
Contacts
Media Contacts:
ZTE Corporation
Margrete Ma, +86 755 26775207
ma.gaili@zte.com.cn
or
AxiCom
Jamie Stevenson, +44 20 8392 4095
jamie.stevenson@axicom.com
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