The industry leader in pipe and concrete precision cutting is harkening back to its heritage and assuming the name of the flagship brand that started it all 75 years ago
(BUSINESS WIRE)-- ICS® Diamond Tools and Equipment (ICS), the industry leader in pipe and concrete precision cutting, announced today that it will rebrand to Oregon®, which is a division of Oregon Tool, Inc. ICS® was founded as a project within Oregon® in the ’90s, and this transition will allow the company to continue to evolve while building on its legacy under the name of its flagship brand. Unifying the two brands is a natural next step in redefining what’s possible in the power cutter market.
The inspirational power of nature is what led Joe Cox to found Oregon Tool, Inc. and leave his mark as the creator of saw chains that revolutionized the industry. In the ’90s, a small team of people saw an opportunity to build on Oregon Tool Inc.’s strong foundation. The result was the creation of ICS®, which forged a path in designing and developing power cutters for individuals working with concrete and iron pipe. At the heart of it, ICS® has always been Oregon®, just a different brand.
“Intrepid, bold thinking is a deep-seated belief at ICS®, and we’re excited to continue providing that innovation, quality and performance as Oregon®,” said Paul Tonnesen, CEO of Oregon Tool, Inc. “We’re confident that the global recognition Oregon® has established will seamlessly integrate our brands and further showcase our tools as the top choices for professional and do-it-yourself users.”
We are taking bold steps that enable us to evolve and doing so as Oregon®. What’s important to remember is that while the ICS® name is changing, the commitment to our people, customers and product is not. We’re still the same great team supporting our customers when they’re in need of a superior tool for the job at hand – we’re just doing it with a great new look.
While we officially transition to the Oregon® brand on October 24, there will be a period where both ICS® and Oregon® products live in the marketplace together. To learn more, visit oregonconstruction.com.
About the Oregon Construction Business of Oregon® Products
Headquartered in Portland, Oregon, with distribution in 70 countries, Oregon® Products and its Oregon Construction Business invented the diamond chain cutting technology and has been the global leader in chain-based concrete and pipe cutting solutions for over 30 years. Because “good enough” isn’t good enough and equipment needs to show up and measure up, these products are tirelessly designed, engineered and manufactured to outwork the competition. Using best-in-class materials, our SealPro® anti-stretch technology reduces chain stretch to maximize chain life, and our patented PowerGrit® diamond cutting chain makes it safer and easier to cut ductile iron, HDPE and PVC pipe in confined spaces with significantly lower kickback risk. Oregon® diamond chain, guide bars and powerheads offer a cutting system with up to 25-inch cutting depth. Also, Oregon® powerheads are designed for wet cutting with integrated water-delivery systems that reduce airborne particles during the cut. Oregon® is part of the Oregon Tool, Inc. portfolio of brands. To learn more, visit oregonconstruction.com.
Hiebing: Lauren Smith