Riyadh, Kingdom of Saudi Arabia - Wednesday, 22. March 2023
Jarir
Bookstore, KSA’s longest established bookstore and leading consumer
tech retailer, has announced an exclusive partnership with London-based
technology brand Nothing, bringing Phone (1) to the Saudi Arabia market.
Phone
(1) will be available across all stores and Jarir.com starting from the
1st of March 2023. Also, through this collaboration, Jarir Bookstore
will offer premium service solutions for repairs, warranties, and other
service solutions to all Phone (1) consumers.
“Jarir is excited
to partner with another quick-rising tech company that is offering
something unique and different to the Saudi Arabian market.”, said
Nasser Abdulaziz Alaqeel, COO of Jarir Marketing Co. He added, “We look
forward to bringing the iconic, and highly regarded, Nothing tech
products to Saudi Arabia.”
The Phone (1) has received
international recognition for its innovative design, including the award
for "Best Inventions of 2022" by TIME magazine for its transparent back
and unique Glyph Interface composed of 900 LED lights, a new way of
communicating that minimizes screen time. The unique light patterns,
paired with individual contacts, allow the user to know who is calling
with in-house designed ringtones- offering an ultimate personalized
experience.
The Nothing Phone (1) is equipped with the
latest technology, featuring a custom-built Qualcomm® Snapdragon™ 778G+
processor, a 50 MP flagship dual camera, and a refined Nothing OS. The
phone also boasts a 120Hz OLED display, ensuring a premium user
experience.
"We've been inundated with requests for the
Phone (1) to make its way to Saudi Arabia, and therefore we're
absolutely thrilled to announce our partnership with Jarir Bookstore who
is the leading retailer here." says Akis Evangelidis, Co-Founder and
Head of Marketing at Nothing. "With its unparalleled design and
cutting-edge technology, Phone (1) has been one of the most anticipated
smartphone launches in recent years. We are excited to bring it to a
market like Saudi Arabia, where people have a genuine appreciation for
innovation and great design."
Phone (1) has a 100%
recycled aluminium frame, making it light and robust, while over 50% of
the phone’s plastic components are made with bio-based or post-consumer
recycled materials - an industry-leading percentage.
The
addition of Phone (1) to Jarir’s product portfolio is a testament to
the company's commitment to staying at the forefront of emerging
industries and providing the latest technology solutions to its
customers. Phone (1) is available now at all Jarir branches, in store,
and online at Jarir.com.
About Jarir:
Jarir
Marketing Company (also popularly known as “Jarir Bookstore” or “Jarir”)
was established in Riyadh in 1974 as a small bookshop. In the 80s,
Jarir opened a second branch in Riyadh followed by one in the 90s. Jarir
now is considered the market leader in the Middle East for consumer IT
products, Electronics, Office supplies and Books.
Jarir is a
retailer and wholesaler of its products in Saudi Arabia and in other GCC
Countries.In 2002, Jarir became a Joint Stock Company (CR No.
1010032264) and was listed in the Saudi Capital Market (Tadawul) in the
year 2003. Currently, Jarir has a paid-up capital of SR 1.20 Billion.
Jarir’s
headquarter is located in Riyadh, Saudi Arabia. Jarir operates through
two divisions namely Retail (including online sales), under the
trademark of Jarir Bookstore, and a Wholesale division.
The
activities of the company include trading in Office and School Supplies,
Children’s Toys and Educational Aids, Arabic and English Books and
Publications, Arts and Crafts Materials, Computer Peripherals and
Software, Mobile Phones and Accessories, Audio Visual Instruments,
Photography Tools, Smart Television and Maintenance of Computers and
Electronic items.
About Nothing:
Nothing is here
to make tech fun again. Established in 2020, the London-based company is
building an open ecosystem of products for users seeking a new era of
innovation.
In just two years, Nothing has proved that there is
room for an alternative. Phone (1), one of the most anticipated tech
launches in recent times, was listed in Time Magazine’s best inventions
of 2022. Together with Nothing’s two audio products, Ear (1) and Ear
(stick), the company has sold over 1,000,000 units worldwide. In
December 2022, Nothing opened its first retail space - Nothing Store
Soho, which is thriving in London’s cultural hub.
Nothing’s
mission is backed by GV (formerly Google Ventures), EQT Ventures and C
Ventures to name a few. High profile investors include Steve Huffman
(CEO and Co-founder of Reddit), Kevin Lin (Co-founder of Twitch), Josh
Buckley (CEO of Product Hunt), Tinie Tempah (Musician), Axel Christofer
Hedfors & Sebastian Ingrosso (Swedish House Mafia), and Casey
Neistat (YouTuber).
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Contacts
Melwyn Abraham
melwyn@matrixdubai.com
Wednesday, March 22, 2023
London-based technology brand “Nothing” enters Kingdom of Saudi Arabia Market with Jarir Bookstore
Posted by
Business Daily Africa