Dubai, United Arab Emirates - Monday, 24. November 2025
The new suite of enhanced global dining, entertainment and travel
benefits has been designed for cardholders of Mastercard’s World, World
Elite and the newly created World Legend portfolios
Mastercard
has launched The Mastercard Collection, a new suite of enhanced global
dining, entertainment and travel benefits, in the Eastern Europe, Middle
East and Africa (EEMEA) region. The elevated benefits have been
specially curated for cardholders of the World, World Elite and the
newly introduced World Legend and World Legend Exclusive Mastercards -
the company’s most premium credit card tier yet.
Complementing
issuing banks’ own benefits and rewards programs, The Mastercard
Collection provides consumers with priority access to exclusive benefits
tailored to their needs and passions, enabling them and their friends
and families to make the most of every moment.
“With The
Mastercard Collection and our World card portfolio, we are going beyond
benefits to create experiences that truly matter. Consumers today don’t
just want access to benefits; they want moments that make memories.
Through this launch we are turning everyday payments into extraordinary
possibilities, providing consumers with exclusive access to experiences
across dining, entertainment, and travel” said Prakriti Singh, executive
vice president, Core Payments, EEMEA, Mastercard.
The benefits
work seamlessly with cardholders’ lifestyles – at home or on the go.
They include in-person and digital experiences in more than 45 exciting
destinations, priority reservations at sought-after restaurants and
specially crafted menus including venues at One and Only Zabeel: Aelia,
Andaliman, Culinara, La Dame de Pic, Maison Devoille. Inaddition to Roka
Istanbul, Zuma Istanbul, II Borro Dubai, Josette Dubai, Alici Dubai,
MAYABAY Dubai and more.
The Mastercard Collection also presents
best-in-class entertainment offerings, provided through the company’s
partnership with Live Nation, now expanded to the Eastern Europe, Middle
East and Africa region. Mastercard cardholders get easy access to
pre-sale tickets, premium seating and VIP experiences for over 75
concerts per year in the region and more than 2,500 events worldwide.
Globetrotters
can also enjoy complimentary access to 1,350 airport lounges worldwide,
in addition to dining, retail and spa discounts in the terminal. A
unique feature is the Mastercard-exclusive fast-track security lane at
Istanbul Airport that ensures a smooth and stress-free start to every
journey. Cardholders also have access to 190 fast-track security lanes
at over 30 airports worldwide.
“At Mastercard, we believe in the
power of connecting people to their passions. Together with our
partners such as Live Nation, we are enriching consumer experiences
through curated benefits that caters to their lifestyle unlocking
priceless moments,” said Ahmed Abdel-Karim Hussein, executive vice
president, Integrated Marketing and Communications, EEMEA, Mastercard
The
launch of The Mastercard Collection builds on the company’s research
that has revealed a powerful paradigm shift: Consumers are increasingly
prioritizing connection and spending time and money on what genuinely
fulfills them – experiences with people who matter the most.
Nearly
75% of cardholders say they feel their best when pursuing their
passions, including culinary exploration, artistic endeavors, and
cultural immersion. While these findings apply to all demographics, they
hold especially true for the top 30% of earners, who spend more than
twice the average cardholder. (Mastercard proprietary research, 2024).
World
Legend Mastercard is available to banks in the region today and will
debut to cardholders in the UAE, Saudi Arabia and Türkiye in Q4 2025,
followed by a broader regional rollout.
Eligible World portfolio cardholders can effortlessly browse and book experiences via priceless.com/themastercardcollection.
About Mastercard
Mastercard
powers economies and empowers people in 200+ countries and territories
worldwide. Together with our customers, we’re building a sustainable
economy where everyone can prosper. We support a wide range of digital
payments choices, making transactions secure, simple, smart and
accessible. Our technology and innovation, partnerships and networks
combine to deliver a unique set of products and services that help
people, businesses and governments realize their greatest potential.
www.mastercard.com
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Contacts
Mastercard communications
Rama Alsayegh
rama.alsayegh@mastercard.com