Hybrid race car high-quality audio and new music by a leading Japanese songwriter and music producer combine for an inspirational experience!
TOKYO. - Friday, January 30th 2015 [ME NewsWire]
(BUSINESS WIRE) Toyota Motor Sales & Marketing Corporation proudly announces the release of “DIVE into the HYBRID”, a unique video that puts the exciting and sensational sounds of Toyota Racing’s TS040 HYBRID race car to the beat of popular Japanese songwriter and music producer Yasutaka Nakata. The video debuts at Toyota’s 2015 motorsports activities press conference today in Odaiba, Tokyo.
The state-of-the-art TS040 HYBRID has proven that Toyota’s hybrid technology is more than just environment friendly—it also boosts the “Fun to Drive” quotient by providing superior acceleration performance. It was just such performance that helped rocket Toyota to become the first Japanese manufacturer ever to win the FIA World Endurance Championship (WEC) manufacturers’ title, when it captured the crown in 2014.
Original Song & Music Video
“DIVE into the HYBRID” combines super-exciting racing sounds and new music by Nakata (see profile below) to open a new dimension in exhilaration. High-quality audio samplings of the TS040 HYBRID—which has competed in such venerable WEC races as the 24 Hours of Le Mans—were obtained by closely monitoring the race car all the way from factory development to circuit driving. Nakata, one of Japan’s leading musicians, wove the samplings into new music to create a listening experience that inspires drivers to dive into the exciting driving stimuli and experience of hybrid cars.
URL: http://www.toyota-global.com/events/motor_sports/wec/dive/
YouTube: https://www.youtube.com/watch?v=sc8m3RBP2_M
The use of a headphone is recommended to fully experience the distinctive high-impact sounds generated by the hybrid race car's electric motor and engine.
Yasutaka Nakata (CAPSULE) Profile
Since his CD debut with his own musical unit CAPSULE in 2001, Nakata has been widely active as a producer for top Japanese artists including Perfume and Kyary Pamyu Pamyu. Recently, he has been gaining global prominence. In fact, he became the first Japanese producer to create an official remix for Kylie Minogue. Furthermore, he worked on the soundtrack of “Star Trek Into Darkness.” He also participated in the production of the theme song for the movie Appleseed Alpha. Nakata’s free-spirited and stimulating compositions garner strong support not only from the music world, but also genres sharing the same creativity, such as fashion, beauty, and visual arts. He regularly hosts parties in which he serves as the main act. He also appears in big-scale festivals and fashion shows worldwide.
Special Contents: Recorded Race Sounds to Be Released as High-Resolution Samples
Audio samples will be released in the topical high-resolution grade, which offers higher quality sound than CDs. The TS040 HYBRID’s race sounds are not to be missed by motorsports fans and music fans alike. The samples may be freely used in personal musical compositions.
FIA World Endurance Championship
The FIA World Endurance Championship (WEC) is a world championship race series overseen by the International Automobile Federation (FIA). WEC is jointly operated by ACO—which oversees the 24 Hours of Le Mans and other Le Mans series events in Europe and Asia—and FIA under a unified set of rules. The Toyota TS040 HYBRID prototype race car competes in the top-performance Hybrid Car Category LMP1-H.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=51028195&lang=en
Contacts
Inquiries
“DIVE into the HYBRID” PR office
INITIAL INC.
Chihiro Nakashima / Chiemi Akiyama, +81-3-5572-6064
pr_toyota_wec@vectorinc.co.jp
Permalink: http://me-newswire.net/news/13520/en
TOKYO. - Friday, January 30th 2015 [ME NewsWire]
(BUSINESS WIRE) Toyota Motor Sales & Marketing Corporation proudly announces the release of “DIVE into the HYBRID”, a unique video that puts the exciting and sensational sounds of Toyota Racing’s TS040 HYBRID race car to the beat of popular Japanese songwriter and music producer Yasutaka Nakata. The video debuts at Toyota’s 2015 motorsports activities press conference today in Odaiba, Tokyo.
The state-of-the-art TS040 HYBRID has proven that Toyota’s hybrid technology is more than just environment friendly—it also boosts the “Fun to Drive” quotient by providing superior acceleration performance. It was just such performance that helped rocket Toyota to become the first Japanese manufacturer ever to win the FIA World Endurance Championship (WEC) manufacturers’ title, when it captured the crown in 2014.
Original Song & Music Video
“DIVE into the HYBRID” combines super-exciting racing sounds and new music by Nakata (see profile below) to open a new dimension in exhilaration. High-quality audio samplings of the TS040 HYBRID—which has competed in such venerable WEC races as the 24 Hours of Le Mans—were obtained by closely monitoring the race car all the way from factory development to circuit driving. Nakata, one of Japan’s leading musicians, wove the samplings into new music to create a listening experience that inspires drivers to dive into the exciting driving stimuli and experience of hybrid cars.
URL: http://www.toyota-global.com/events/motor_sports/wec/dive/
YouTube: https://www.youtube.com/watch?v=sc8m3RBP2_M
The use of a headphone is recommended to fully experience the distinctive high-impact sounds generated by the hybrid race car's electric motor and engine.
Yasutaka Nakata (CAPSULE) Profile
Since his CD debut with his own musical unit CAPSULE in 2001, Nakata has been widely active as a producer for top Japanese artists including Perfume and Kyary Pamyu Pamyu. Recently, he has been gaining global prominence. In fact, he became the first Japanese producer to create an official remix for Kylie Minogue. Furthermore, he worked on the soundtrack of “Star Trek Into Darkness.” He also participated in the production of the theme song for the movie Appleseed Alpha. Nakata’s free-spirited and stimulating compositions garner strong support not only from the music world, but also genres sharing the same creativity, such as fashion, beauty, and visual arts. He regularly hosts parties in which he serves as the main act. He also appears in big-scale festivals and fashion shows worldwide.
Special Contents: Recorded Race Sounds to Be Released as High-Resolution Samples
Audio samples will be released in the topical high-resolution grade, which offers higher quality sound than CDs. The TS040 HYBRID’s race sounds are not to be missed by motorsports fans and music fans alike. The samples may be freely used in personal musical compositions.
FIA World Endurance Championship
The FIA World Endurance Championship (WEC) is a world championship race series overseen by the International Automobile Federation (FIA). WEC is jointly operated by ACO—which oversees the 24 Hours of Le Mans and other Le Mans series events in Europe and Asia—and FIA under a unified set of rules. The Toyota TS040 HYBRID prototype race car competes in the top-performance Hybrid Car Category LMP1-H.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=51028195&lang=en
Contacts
Inquiries
“DIVE into the HYBRID” PR office
INITIAL INC.
Chihiro Nakashima / Chiemi Akiyama, +81-3-5572-6064
pr_toyota_wec@vectorinc.co.jp
Permalink: http://me-newswire.net/news/13520/en